Marketers can find the next billion consumers by understanding emotional connections to devices, according to global multi-screen study Earlier today I had the pleasure of joining Simon Bond, CMO of BBDO North America, on stage at the Cannes Lions International Festival of Creativity to share findings from our joint global study that we just announced today. Unlike other digital advertising multi-screen research,

In partnership with USA TODAY, the Cannes Lions Festival of Creativity and Microsoft Corporate Citizenship, the Microsoft Advertising team came up with a pretty cool marketing challenge: Invite U.S. marketers under 30 years of age to develop a winning marketing plan that focused on owned and earned media for a nonprofit doing important work in the world. As part of a broader sponsorship in the annual Young Lions competition,

In partnership with USA TODAY, the Cannes Lions Festival of Creativity and Microsoft Corporate Citizenship, the Microsoft Advertising team came up with a pretty cool marketing challenge: Invite U.S. marketers under 30 years of age to develop a winning marketing plan that focused on owned and earned media for a nonprofit doing important work in the world. As part of a broader sponsorship in the annual Young Lions competition,