"OH MY GOD! Your hair is on fire!" Well, that's probably not true. I only said it to get your attention. Getting attention is the most important part of online marketing. No matter how brilliant your ideas are, you can't even offer them to your prospect unless you've made her look in your direction first. You have to get your prospect's attention before you can turn her into a reader, let her know how wonderful you are, or sell her something.

What if you could have a secret ally working behind the scenes, steadily working to convince your ideal customer or client that you are absolutely the right person for her to choose? Well, you can. One of the most potent marketing forces you can use in capturing, holding, and influencing the attention of your prospect's brain is the power of consistency. You can easily trip yourself up without meaning to.