In January, we invited the top creative thinkers across the globe to participate in the inaugural Microsoft Advertising Story Awards, a contest dedicated to showcasing the worlds best in digital storytelling. Over the last ten weeks, we collected many exceptional entries telling brand stories illustrated using Microsoft Advertising solutions such as gaming , display and mobile .

If youre in or around the marketing industry, theres a word youve probably heard quite a bit recently. Its something that has been a part of our lives since we were born, even before we were born and is a part of our daily lives. Do you know what it is? Storytelling. We all know what it is, but how do we incorporate it into todays high tech society in a way that is creative, relevant and highly connected? How will our stories change? Or will they?