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Author: Mark McGuinness


Result 1 - 4 of about 4

3 Simple Ways to Beat Writer's Block
Monday, December 5, 2011, 11:18:05 GMT by Mark McGuinness
You don't have to stay stuck here forever Writer's block feels like the end of your world. Firstly, there's the frustration " not being able to do something you love, that normally works like a dream. Like getting into your finely-tuned, lovingly-polished car, turning the key and hearing a pathetic splutter. Or hitting the 'Jump to Lightspeed' button and watching the stars just sit there while the TIE Fighters close in. Secondly, there's the professional anxiety.
author: Mark McGuinness
publisher: Copyblogger

The Ziggy Stardust Guide to Glamorous Space-Age Superstardom
Tuesday, November 8, 2011, 11:29:21 GMT by Mark McGuinness
Some are born famous, some achieve fame easily, and some work out how to make fame happen. David Bowie's career hit lightspeed when he became Ziggy Stardust, but it was anything but a fluke or an overnight success. In the seventies, Ziggy was futuristic. We are now living in the future " where news guys tell us earth may well be dying, and our brains hurt like warehouses from information overload. Back then, fame was for the chosen few. Now,
author: Mark McGuinness
publisher: Copyblogger

Are You Losing Business When You Hunt for Customers?
Monday, September 19, 2011, 17:58:00 GMT by Mark McGuinness
To listen to some people, you'd think marketing were a battle or bloodsport. Think about all the military metaphors we use " identifying a target market , launching a campaign , and using strategy and tactics to crush competitors and win that desired customer. Even such apparently innocuous business terms as staff , officer , headquarters , division , and operations are rooted in military terminology. And of course,
author: Mark McGuinness
publisher: Copyblogger

How the Buddha Solved His Marketing Problem
Monday, May 16, 2011, 15:26:27 GMT by Mark McGuinness
When you think of the Buddha, you don't think of marketing. At least I hope not. The Buddha was a spiritual teacher, with zero interest in profit. In fact, he forbade his ordained followers from even handling money. But if we agree with Seth Godin that marketing is about spreading ideas , then you could say the Buddha was one of the greatest marketers of all time. Over the last 2,500 years, his teachings have influenced the lives of millions of people,
author: Mark McGuinness
publisher: Copyblogger


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