I have been immersed in the world of SEO and search engine marketing for nearly 10 years. In that time I have also become fluent in a language that most of the world has never heard, let alone understands. This is the case for most specialists no matter what the profession or industry. When you are communicating with peers you use the insider language that you and your peers understand.

Being an SEO I spend a lot of time reading and discussing various SEO and search marketing related issues. Most of the discussion is focused on either how to improve SEO efforts or bashing Google for their latest attack against humanity and all that is good. Very little attention is paid to the realtive cost of SEO services, at least in the SEO blogosphere. On the other hand, cost can be an overriding factor to the organizations actually paying for SEO services,

Google guru Matt Cutts has been talking and blogging for years now about steps that Google has taken towards eradicating the power that paid links can have on their ranking algorithm. Like some other asymmetric wars Google has found that their vast resources are unable to stamp out the guerrilla forces of paid links. This is despite their vaunted algorithmic know-how. Sure,