Little did I know that my most viewed video would be my Kinectimals demo .  But I guess being a co-star to a cute Siberian Tiger is my calling.  Heading into Advertising Week this year I was curious as to what the "theme" this year would be and I think I walked away thinking that Digital is beyond the "theme" now.  At least at this event, at this time, we're not defending Digital, we're not convincing customers to spend more and more on Digital,

One thing Ive realized lately is there is a lot of talking going on in the industry but not a lot of listening. And worst of all, a lot of talk about tactics and not a lot of strategic dialogue. Maybe I should just stop this blog now and get to the point; we need more dialogue about Marketing and Marketing Strategy and less about Digital Vs. Traditional, Display Vs. Search, Social Vs. Earned Media, etc.

Had a chance to sit down and review a new program we have around Video that got my old Brand Manager motor running. For a while Ive been bullish on our Admira TV product, but as we build up our inventory to get to amazing scale, I also kept thinking about how we can expand that reach via Internet Delivered video ads. The pilot combines Microsofts owned inventory - MSN, MSNBC, Fox Sports, Windows Live, etc - with Admira )Television(,