Earlier in the week I was struggling for inspiration as to what I could write for Search Engine Journal so posted an update to my Facebook account asking for requests. As I have so few friends )and even fewer who care about SEO( not much came back but the one that stood out asked for .

I'm not a programmer. I can hack things together, and I'm great at copy / paste, but creating code from scratch that isn't massively buggy? Not really one of my talents. As an SEO, however, that isn't really important. Will Critchlow recently said that "Being able to make your own tools is going to become .

As a modern, 'White Hat SEO' the whole world tells you that content is king. Creating something that is engaging, relevant and link worthy takes time, skill and therefore money. Whether that's in opportunity cost for your time or actually hiring someone to go off and do the work for you it doesn't really matter .