In March, Editorial guidelines pertaining to intellectual property )IP( went through a substantial change in North America. Advertisers are now allowed to bid on other advertisers trademarked terms as long as they are categorically relevant. While.

In March, Editorial guidelines pertaining to intellectual property )IP( went through a substantial change in North America. Advertisers are now allowed to bid on other advertisers trademarked terms as long as they are categorically relevant. While this change brings Microsoft Advertising in line with the current industry standards, questions regarding fair trademark use still come up from time to time. As a way of keeping you informed,

In March, Editorial guidelines pertaining to intellectual property )IP( went through a substantial change in North America. Advertisers are now allowed to bid on other advertiser's trademarked terms as long as they are categorically relevant. While this change brings Microsoft Advertising in line with the current industry standards, questions regarding fair trademark use still come up from time to time. As a way of keeping you informed,