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Author: Mel Carson - MSFT


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Learn the Art of Digital Storytelling at Dubai Lynx 2012
Wednesday, February 8, 2012, 20:14:17 GMT by Mel Carson - MSFT
If you've not entered the Microsoft Story Awards just yet, maybe you're looking for some inspiration before cracking on? Well, if you're in Dubai for the Lynx Advertising Festival at the start of March,
author: Mel Carson - MSFT
publisher: adCenter Analytics

Video: Curt Hecht from VivaKi on Advertising with Microsoft in 2012
Wednesday, January 25, 2012, 23:24:55 GMT by Mel Carson - MSFT
Along with our well-watched interview with Sir Martin Sorrell , we captured other delightful digital insight from a number of industry luminaries at CES 2012. In this clip we talked to Curt Hecht from VivaKi , who gives his thoughts on how his teams approach advertising with Microsoft and what they'll be looking to capitalise on in 2012. Adore his comment on advertisers loving "sight, sound and motion"! Watch on and let us know your thoughts! More soon''.
author: Mel Carson - MSFT
publisher: adCenter Analytics

Video: Curt Hecht from VivaKi on Advertising with Microsoft in 2012
Tuesday, January 24, 2012, 18:12:18 GMT by Mel Carson - MSFT
Along with our well-watched interview with Sir Martin Sorrell , we captured other delightful digital insight from a number of industry luminaries at CES 2012. In this clip we talked to Curt Hecht from VivaKi , who gives his thoughts on how his teams approach advertising with Microsoft and what they'll be looking to capitalise on in 2012. Adore his comment on advertisers loving "sight, sound and motion"! Watch on and let us know your thoughts! More soon''.
author: Mel Carson - MSFT
publisher: Microsoft Advertising Community

Steve Ballmer's Microsoft Speech at CES 2012
Tuesday, January 10, 2012, 07:11:23 GMT by Mel Carson - MSFT
As my post explained on Friday , although this was Microsofts last keynote at the Consumer Electronics Show, we wanted to re-affirm Microsoft Advertising s commitment to continue partnering with advertisers and agencies at the event, and keep demonstrating that the consumer is absolutely placed front and center of the ad solutions and campaigns we build. Tonight, Microsoft CEO Steve Ballmer - with the help of Ryan Seacrest,
author: Mel Carson - MSFT
publisher: Microsoft Advertising Community

Watch Steve Ballmer LIVE at CES 2012 & Meet Us at Digital Hollywood
Friday, January 6, 2012, 19:08:32 GMT by Mel Carson - MSFT
Its that time of year again, when thousands of technology aficionados descend on Las Vegas for the annual Consumer Electronics show which starts on Monday. 2012 maybe the last year Microsoft has a booth and delivers a keynote speech, but as Frank Shaw said in December , this wont be the last time you see any of us on the ground meeting customers, making connections and marvelling at the rapid acceleration of technology and innovation in the consumer space.
author: Mel Carson - MSFT
publisher: adCenter Analytics

Imagine Istanbul 2011 - Bringing Brands to Life
Friday, October 28, 2011, 21:55:24 GMT by Mel Carson - MSFT
Hot on the heels of our announcement about Imagine London 2011 , our team serving customers in the Middle East and Africa is gearing up for their inspirational event next week in Turkey. They've assembled a great line up of Microsoft and industry speakers who'll be talking about creativity in the digital space, and discussing how to tell relevant stories at the local, as well as global, level. Follow us on Twitter for all the insight on the day,
author: Mel Carson - MSFT
publisher: Microsoft Advertising Community

Imagine London 2011 - What's Possible, What's Next, and How to Get There'
Thursday, October 27, 2011, 14:13:43 GMT by Mel Carson - MSFT
In March we kicked off our Imagine 2011 Marketing Leadership Summit in Redmond. It was such a huge success, were holding it in London on 22nd and 23rd of November for our European cousins. If youve not got a ticket, dont worry because well be streaming it LIVE so keep checking back here for news on how. One of our speakers will be Microsoft Storyteller Steve Clayton who runs Next at Microsoft . Here,
author: Mel Carson - MSFT
publisher: Microsoft Advertising Community

Webit Congress 2011: Mastering the New Digital with Marc Bresseel
Monday, October 24, 2011, 17:08:27 GMT by Mel Carson - MSFT
VP of Global Marketing at Microsoft Advertising , Marc Bresseel, will be speaking at the Webit Congress in Sofia this week. His talk on Mastering the New Digital will focus on how creative and relevant marketers can be across the multiple devices consumers now use as part of their daily lives. The organisers interviewed Marc for the event, and in this conversation he discusses advertising technology, the challenges digital is facing,
author: Mel Carson - MSFT
publisher: adCenter Analytics

We're at Digital Hollywood and ANA Masters of Marketing This Week
Tuesday, October 18, 2011, 18:21:58 GMT by Mel Carson - MSFT
As the nights draw in up here in Seattle, the organisers of Digital Hollywood and ANA Masters of Marketing have provided an opportunity for some of our team to postpone the onset of SAD and provide advertisers and marketers with some valuable insight and a whole lot of fun in California and Arizona this week. In Marina del Rey, conference goers at Digital Hollywood will be treated to thoughts from Microsoft speakers on ad networks and hyper-targeting, gaming,
author: Mel Carson - MSFT
publisher: adCenter Analytics

Video: Plan, Verify, Assess Impact - Cross Platform Analytics with Kate Sirkin from SMG - Advertising Week 2011
Wednesday, October 5, 2011, 14:40:26 GMT by Mel Carson - MSFT
In this high-altitude conversation with Kate Sirki - Global Research Director at Starcom MediaVest Group , we talk about the three phases of effectively measuring cross-platform campaigns, how brands should be keeping up with the ever-changing nature of technology, and her thoughts on the most effective channel for your marketing budget - you should NOT be surprised be her answer to that! For more of our Advertising Week coverage,
author: Mel Carson - MSFT
publisher: Microsoft Advertising Community

IAB CEO Randall Rothenberg on MIXX and Storytelling - Advertising Week 2011
Wednesday, October 5, 2011, 13:43:34 GMT by Mel Carson - MSFT
Randall Rothenberg took a few minutes out of the IAB MIXX conference to talk to us about this year's theme of storytelling, his thoughts on how device ubiquity is impacting advertising and the way we market to consumers, where we're headed with social, and a little tribute to our own Jaron Lanier about who he says, "probably more than anyone else on our stage this year, represents the notion of thought leadership at its zenith .
author: Mel Carson - MSFT
publisher: adCenter Analytics

Quentin George from IPG Media Labs on Data & Technology - Advertising Week 2011
Tuesday, October 4, 2011, 21:12:34 GMT by Mel Carson - MSFT
8 minutes is all you need with Quentin George to get a real handle on what's important with regards to innovation and data in the advertising space. Following on from our post yesterday on his session on the CMO Desk , we spent some time asking him about the discussion, whether creativity is stifled by so much access to technology, and what advertisers and marketers can expect a few years down the line. For more of our Advertising Week coverage,
author: Mel Carson - MSFT
publisher: Microsoft Advertising Community

Video Interview: Doug Zanger from Advertising Week Social Club
Tuesday, October 4, 2011, 20:46:55 GMT by Mel Carson - MSFT
We chatted to Doug Zanger last night about his army of bloggers and tweeters at this year's event. Such a nice chap, we talk about who he's looking forward to talking too, who's in their social media club and what he'll be wearing today. For more coverage from Advertising Week 2011, bookmark our microsite , follow us on Twitter and become a fan on Facebook . You can also follow our hashtag #aw8Story for a chance to win an Xbox 360 + Kinect bundle! Enjoy!
author: Mel Carson - MSFT
publisher: adCenter Analytics

The CMO Desk of the Future, Today. Quentin George from IPG at Advertising Week 2011
Monday, October 3, 2011, 23:16:06 GMT by Mel Carson - MSFT
Quentin George, IPG's Chief Innovation Officer, took the stage at the end of a jam packed day here at Advertising Week 2011 and talked about his passion for data. Up on stage, he generously let representatives from tickr.com )Tyler Peppel( and chartbeat.com )Tony Haile( talk about their data dashboards which enable marketers to see real-time activity,
author: Mel Carson - MSFT
publisher: adCenter Analytics

Enter Our Advertising Week Competition! Share Your Ad Week Story #aw8Story
Friday, September 30, 2011, 18:42:08 GMT by Mel Carson - MSFT
Well, we're stepping on the plane tomorrow and travelling to New York for Advertising Week. This year, not only will you be able to watch , read and interact with our coverage from this year's adstravaganza, you'll be able to win an Xbox 360 Kinect bundle too! We know that many magical things happen over the five days of the event. People will learn new things, they'll be inspired by people they hear, they'll make new friends, deals happen and''.
author: Mel Carson - MSFT
publisher: adCenter Analytics

Enter Our Advertising Week Competition! Share Your Ad Week Story #aw8Story
Friday, September 30, 2011, 18:31:57 GMT by Mel Carson - MSFT
Well, we're stepping on the plane tomorrow and travelling to New York for Advertising Week. This year, not only will you be able to watch , read and interact with our coverage from this year's adstravaganza, you'll be able to win an Xbox 360 Kinect bundle too! We know that many magical things happen over the five days of the event. People will learn new things, they'll be inspired by people they hear, they'll make new friends, deals happen and''.
author: Mel Carson - MSFT
publisher: Microsoft Advertising Community

Video: How You Can Tell Your Story Through Microsoft Advertising US Video Sites
Monday, August 22, 2011, 17:09:57 GMT by Mel Carson - MSFT
Given 83% of US internet users watch video these days, it make sense for marketers to be considering video advertising as part of their overall mix. Theres no doubt UGC provides engagement with consumers, but keep brands safe and their stories contextually relevant, is becoming more vital in increasing return-on-investment, especially as, according to Nielsen premium online video delivers a nearly 80% increase in brand recall Vs. TV ad performance.
author: Mel Carson - MSFT
publisher: adCenter Analytics

Video: Thierry Halbroth from McCann Asia on Digital Curiosity #AdVision
Wednesday, August 17, 2011, 17:26:40 GMT by Mel Carson - MSFT
In this clip, Kaila Lightner interviews Thierry on the pier outside our beach club at this year's Cannes Lions Festival of Creativity in the south of France. I love his mantra of always being curious when asked about where he gets his creative inspiration from. Finding your next big idea need not come from within our industry, but from somewhere you least expect as Lisa Donohue said in her Ad Vision interview back in June.
author: Mel Carson - MSFT
publisher: adCenter Analytics

Video: Emma Wilson from Harvest Digital on Industry Trends #AdVision
Wednesday, August 10, 2011, 19:00:37 GMT by Mel Carson - MSFT
It's always a pleasure when we get a chance to chat to Emma Wilson, MD of the UK digital agency Harvest Digital. Always on the pulse, she gives us some thought in to what trends in digital are driving their business.   Integration with offline planners is key, as are ad exchanges and gathering as much data as possible to provide actionable sign-posts all contribute to being "critical" to their clients success. Read more Harvest's contribution to digital insight ,
author: Mel Carson - MSFT
publisher: adCenter Analytics

Video: Tom De Bruyne from Boondoggle on Digital Creativity - #AdVision
Wednesday, August 3, 2011, 17:53:46 GMT by Mel Carson - MSFT
This weeks Ad Vision interview is with Boondoggle's Tom De Bruyne, who gives Kaila the inside scoop on what kind of talent his team are looking for, how brands should be thinking about storytelling )or storyBUILDING( in the digital space, and where he gets his creative inspiration from. We love his mantra that tactics are the new creative. When it comes to digital creativity,
author: Mel Carson - MSFT
publisher: Microsoft Advertising Community

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