At our Imagine conference in March, I had the pleasure of speaking to Michael Kassan, Chairman and CEO of Medialink, about keeping up with change, key drivers in our industry, and how one enduring quote from his earlier law profession has guided his career in marketing. I found Kassans thoughts on the inextricable link between agencies, planners, buyers,

If 2009 was the year people went digital, and 2010 is when places went digital What do you think is next? Brian Monahan, Managing Director for IPGs Emerging Media Lab, predicts in this video what 2011 will be known for in our digital journey. We encourage your feedback and thoughts on a few of Monahans statements from the clip: For our veteran marketers, how does technology enable you to dig deeper into customer behavior? Ultimately,

A whirlwind visit to New York in April found me in the offices of Possible Worldwide chatting to their CEO, Trevor Kaufman, for number 7 in our Ad Vision Series of interviews. In this 3 minute video Trevor talks about how creatives can produce much higher quality work now given the technology advances in the industry AND do it inexpensively. He also says that although there is some uneven distribution in levels of engagement between say the web and TV,

Welcome to another week of delightful digital insight from marketing and advertising practitioners from all over the world. Today's interview is with Lili Cheng, General Manager of Microsoft's Fuse Labs . Fuse Labs is part of Microsoft Research and looks at the future of social experiences. Lili talks about Montage and explains how tools can help advertisers who might be overwhelmed by the amount of data that's out there.

Well it's the end of week one, so it must be time for number 5 in our Ad Vision Series of interviews with digital experts in the advertising and marketing industry. Jeffrey Cole from the Annenberg School Center talks about how to predict the future of digital and gives us insight into how is team tracks how it's changed the world. I ask him about tracking and the accountability of online marketing, and what he thinks of social media and the explosive growth of mobile.

Number 4 of our Ad Vision Series of interviews with digital experts in the advertising and marketing industry. We met Paul at the IAB UK offices during a games advertising conference a couple of months ago, and asked him where he gets his creative inspiration from. His team works with a lot of big brands in the social space so he's well qualified when suggesting planners look at motivators of psychology and how consumers' habits are rapidly changing to stay relevant.

In number 3 of our Ad Vision Series of interviews with digital experts in the advertising and marketing industry, m'colleague Kaila Wyman chatted to Linda Sawyer - CEO of Deutsch - at the 4As conference earlier this year in Austin, Texas, about how to be successful in this fast moving digital environment, the importance of understanding pop culture, and what will be the key success pillars for mobile in the future. Kaila also slipped in a cheeky question about us too!

Number 2 in our Ad Vision Series of interviews with digital experts in the advertising and marketing space. After interviewing Jeff back in February at SES London, I asked him another couple of questions about where the former Kodak CMO got his creative inspiration and, given his track record marketing cameras, what images he loved best. I love his mantra that "Nobody died because a marketing campaign went wrong. Take risks. Take big huge risks. If it goes wrong,

Welcome to the very first video in our series of interviews with leading lights in the digital marketing industry. Every weekday between now - when we're preparing for the first Ad Vision panel discussion at the Festival of Media in Montreux - and the start of the Cannes Lions International Festival of Creativity , we'll be showcasing the thoughts of 30 advertising experts from all over the world probing them on current trends,

In 2006, when I started this job as Community Manager at Microsoft Advertising, we had 1 blog and 1 forum. Over the years weve always kept pace with how our customers want to glean information, how they want to interact with us and feedback, and where they spend their time online. 5 years later, we have 8 forums, 4 blogs, Facebook pages, Twitter accounts, photo streams and video hubs, all teeming with helpful,

The following has been cross-posted from the Global Microsoft Advertising Blog . Our team in Asia is attending ad:tech New Delhi this week, for what looks set to be a colourful and creative marketing conference at the Leela Kempinski, Gurgaon.

Were now just 8 weeks away from the Cannes Lions International Festival of Creativity , and were gearing up to travel to the south of France to hear the latest from advertising industry thought leaders and cheer on the winners of the awards. As weve done in previous years, Microsoft Advertising will be there sponsoring the event, speaking on the main stage,

Our team in Asia will be attending ad:tech New Delhi later this month, for what looks set to be a colourful and creative marketing conference at the Leela Kempinski, Gurgaon. Well be showcasing all our latest technology and advertising opportunities at the Microsoft Advertising Experience Centre This year the booth will include some interactive elements like Kinect for Xbox 360 and the very popular Digital Quotient Quiz,

For more videos, photos, blog posts and all our coverage from the conference, visit our Imagine 2011 Microsite Enjoy,

For more videos, photos, blog posts and all our coverage from the conference, visit our Imagine 2011 Microsite Enjoy,

Jaron Lanier, Partner Architect in Microsoft's eXtreme Computing group, blew the audience at Imagine 2011 away just now with a 25 minute talk on how  Microsoft is evolving technology like Kinect  for medical and educational uses. This interview encapsulates what he talked about on stage - we'll post the actual talk on our Imagine 2011 microsite very soon. My take away was how Jaron's work is attempting to create a future for humanity full of wonder,

Judging has started at Dubai Lynx 2011 and judging by the program , the event, taking place at the Madinat Jumeirah in Dubai from 27-29 March, looks set to be 3 days of excellent creative insight, debate and inspiration. Our own Michael Dwan, Senior Director in our Global Creative Solutions Team, will join Simon Bond from Proximity Worldwide to deliver a session on Mastering Marketing in the Multiscreen Era .

Just over a year ago, our team wrote our Social Media White Paper )PDF(. Essentially it's the story of how we've gone about creating an engaging experience for our customers using social platforms like blogs, forums, Twitter and Facebook . Since then we've been asked to tell our story at digital marketing events all over the world. Me, Greg Jarboe, Lisa Buyer & Kristjan Hauksson with our colourful butterflies!

Stefan Weitz is a very busy man. As chief Bing evangelist and spokesperson, he clocks up a lot of miles and column inches talking about our decision engine, explaining new features just as eloquently to marketer and developers as he does to the mainstream press a rare talent. I knew he was coming to SES New York, so got in his diary early to have a chat while I was in town. In this 5 minute interview we talk about what 30% market share in the US means for consumers,

Yesterday at SES New York Bing and Yahoo! held a joint session What Every Paid Search Advertiser Needs to Know about the Bing/Yahoo Search Alliance - which included much of what Phil wrote in his State of the Union post yesterday. Joining them on stage was Matt Van Wagner from FindMeFaster.com and David Szetela from ClixMarketing.com , who gave the assembled throng some great insight into how their agencies approach search advertising on Microsoft adCenter .