SEO is better! No, PPC is better! Yes, for many years there has been the debate around SEO )search engine optimization( vs. PPC )pay per click - or paid search( and why you should focus on one over the other. But some of the best campaigns don't pit the two against each another. The sum of PPC and SEO is stronger than just its parts"and can activate your brand to reach and engage more consumers. Instead of fighting,