There are a seemingly endless number of options, and not all of them are readily apparent in the Google AdWords interface. Keep these settings in mind when creating your next new campaign to potentially turn mediocre results into amazing results!

Good reporting is a key to proving the value of PPC and the job you're doing managing PPC. Reports with poorly-crafted charts and rows of numbers suck. Use the right charts to effectively visualize your data, and combine them with solid analysis.

Whether its overgrown ad groups, sickly keywords, unproductive keywords, overgrown ad copy tests, or a particular product or service is failing to thrive in PPC, it's time to get pruning. Your PPC garden will thank you with healthier growth.

An agency/client PPC relationship is a lot like a doctor/patient relationship. Both parties are responsible for the health of the campaign, and they need to work together. Not doing so can lead to less than optimal PPC well-being.

Last week, in American college football, No. 1 ranked LSU faced No. 2 ranked Alabama in the NCAA Bowl Championship Series national title game. It was the first time two teams from the same conference squared off in the title game, and was hyped to.