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Author: Melissa Zieger - Guest Blogger


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Is Your Small Business Ready for a Tech Refresh? | #smb #smallbiz #smallbusiness
Friday, March 30, 2012, 16:08:18 GMT by Melissa Zieger - Guest Blogger
A technology refresh can be a great opportunity to increase efficiency, reduce security risks, and give your business a competitive boost. So whats the best strategy to maximize your current resources while deciding if the time is right for new IT investments? Here are eight things to consider before moving forward: Age: How old are each of your current IT assets )computers, printers, networking equipment, etc(?
author: Melissa Zieger - Guest Blogger
publisher: Microsoft Advertising Community

Three Easy Steps to Backup your PC | #smb #smallbusiness #smallbiz
Sunday, March 11, 2012, 19:13:25 GMT by Melissa Zieger - Guest Blogger
According to the National Archives and Records Administration in Washington D.C., 93% of companies that lost their data center for 10 days or more filed for bankruptcy within one year. And 50 percent of these same businesses filed for bankruptcy immediately. How long could your business run without its data? Although computer backup is frequently cited in the news and on the web as a business imperative, many small businesses still dont have a backup strategy in place.
author: Melissa Zieger - Guest Blogger
publisher: adCenter Advertiser

Three Easy Steps to Backup your PC | #smb #smallbusiness #smallbiz
Friday, March 9, 2012, 20:26:10 GMT by Melissa Zieger - Guest Blogger
According to the National Archives and Records Administration in Washington D.C., 93% of companies that lost their data center for 10 days or more filed for bankruptcy within one year. And 50 percent of these same businesses filed for bankruptcy immediately. How long could your business run without its data? Although computer backup is frequently cited in the news and on the web as a business imperative, many small businesses still dont have a backup strategy in place.
author: Melissa Zieger - Guest Blogger
publisher: Microsoft Advertising Community

Boundless Productivity: Computing and Printing On-the-Go for SMBs
Friday, February 3, 2012, 21:58:49 GMT by Melissa Zieger - Guest Blogger
If the last two decades were defined by the explosion of personal computing, the current decade will be defined by a great untethering. Now, you are free to work from anywhere, print from virtually anywhere and expand your productivity through the broadband wireless revolution and the devices that have grown out of it. Mobile devices Devices like smartphones are built for mobile multitasking, featuring full keyboards,
author: Melissa Zieger - Guest Blogger
publisher: adCenter Advertiser

Money-Saving Tips on Creating Your Own Marketing Brochure In-House #SMB #smallbiz
Friday, January 27, 2012, 17:18:05 GMT by Melissa Zieger - Guest Blogger
Customers love when businesses have printed materials to share. Whether you are a real estate agent or flower shop owner, the power of a good brochure that delivers your message with vivid visual impact cannot be overestimated. A marketing brochure can boost your sales efforts instantly, and by creating those materials in-house, you can save both time and money. Why create a brochure in-house? There are some great benefits for small businesses that print materials in-house.
author: Melissa Zieger - Guest Blogger
publisher: adCenter Advertiser

Could Your Small Business Benefit from a Twitter Chat? #smb #smallbiz
Friday, January 13, 2012, 21:00:22 GMT by Melissa Zieger - Guest Blogger
Recently, I was asked to be a guest speaker on a Twitter Chat. I had never participated in one before, but I found it to be a lot of fun and an interesting way to share ideas and meet new people with similar business interests )in this case, startup essentials for small business was the topic(. If you are new to the Twitter Chat concept, here are a few tips to help you determine if its a useful tool for your business. The idea is rather simple.
author: Melissa Zieger - Guest Blogger
publisher: adCenter Advertiser

Social Media for Small Businesses: Best Practices for Engaging with Your Connected Customers #smb #smallbiz #socialmedia
Sunday, January 1, 2012, 05:10:53 GMT by Melissa Zieger - Guest Blogger
Meet Customer 2.0a highly social, increasingly plugged-in and incredibly powerful breed of customer who probably knows more about your brand and products than you know about him. In todays wired business landscape, customers can use the power of the internet, specifically social media and consumer reviews, to find the information that helps them spend their dollars more smartly. In fact,
author: Melissa Zieger - Guest Blogger
publisher: adCenter Advertiser

Social Media for Small Businesses: Best Practices for Engaging with Your Connected Customers #smb #smallbiz #socialmedia
Friday, December 30, 2011, 19:53:55 GMT by Melissa Zieger - Guest Blogger
Meet Customer 2.0a highly social, increasingly plugged-in and incredibly powerful breed of customer who probably knows more about your brand and products than you know about him. In todays wired business landscape, customers can use the power of the internet, specifically social media and consumer reviews, to find the information that helps them spend their dollars more smartly. In fact,
author: Melissa Zieger - Guest Blogger
publisher: Microsoft Advertising Community

LinkedIn for Small Businesses: An Interview with Mekhala Vasthare, LinkedIn's Director of Product Marketing #smb #smallbiz #socialmedia
Friday, December 16, 2011, 19:16:48 GMT by Melissa Zieger - Guest Blogger
While there are many social media venues that capture more attention, there are few if any that seem to connect people, businesses, products and services quite as thoroughly as LinkedIn. Although it may have been originally used as an online repository for resumes from around the world, todays LinkedIn is much more. To learn more about the current size and scope of the network, the many ways SMBs can leverage its power and a few of the new features of interest,
author: Melissa Zieger - Guest Blogger
publisher: adCenter Advertiser

The Pros and Cons of a Home-Based Business #smb #smallbiz
Thursday, December 1, 2011, 22:03:56 GMT by Melissa Zieger - Guest Blogger
On the slim chance that you havent noticed, the concept of going into an office to work every day seems to becoming optional for many. This is not because work schedules have become more relaxed, or because employees have become slackers. I think.
author: Melissa Zieger - Guest Blogger
publisher: adCenter Advertiser

The Pros and Cons of a Home-Based Business #smb #smallbiz
Wednesday, November 30, 2011, 17:04:38 GMT by Melissa Zieger - Guest Blogger
On the slim chance that you havent noticed, the concept of going into an office to work every day seems to becoming optional for many. This is not because work schedules have become more relaxed, or because employees have become slackers. I think its because technology has delivered on its anywhere, at-any-time promise )in fact, I am writing this in a plane(. According to Building Your Dream Company from Home , more than half of all small businesses in the U.S.
author: Melissa Zieger - Guest Blogger
publisher: Microsoft Advertising Community

What Small Businesses Can Learn from Lady Gaga #smb #smallbiz
Thursday, November 3, 2011, 17:10:10 GMT by Melissa Zieger - Guest Blogger
To be totally honest, Im not a big fan of Lady Gaga. As my family and friends will attest, my music collection looks like a time capsule from the early 1980s. While I dont know as much about Lady Gaga , as say, The Cure , I do know enough about entrepreneurship to say that I think her mercurial rise probably qualifies her as one of the most notable business success stories to come along in a quite a while.
author: Melissa Zieger - Guest Blogger
publisher: adCenter Advertiser

Cracking the Code: Using QR Codes to Engage Your Customers on Their Smartphones #smb #smallbiz
Wednesday, October 19, 2011, 22:30:40 GMT by Melissa Zieger - Guest Blogger
If you havent been to HPs 367 Addison Avenue Blog , its a great resource for small-to-medium business owners with helpful tips, tricks and advice to help bring your business to the next level. Melissa Zieger, the editor at 367 Addison, has been kind enough to share some of her content with us; it will be cross-posted here from time to time. Tina A few generations ago, a set of car keys changed everything the way we work, the way we shop, the way we live. Today,
author: Melissa Zieger - Guest Blogger
publisher: adCenter Advertiser

Tips and Best Practices for Making Your SMB Conference Trip a Success
Thursday, October 6, 2011, 22:21:53 GMT by Melissa Zieger - Guest Blogger
If you havent been to HPs 367 Addison Avenue Blog , its a great resource for small-to-medium business owners with helpful tips, tricks and advice to help bring your business to the next level. Melissa Zieger, the editor at 367 Addison, has been kind enough to share some of her content with us; it will be cross-posted here from time to time.
author: Melissa Zieger - Guest Blogger
publisher: adCenter Advertiser

A Question for Small Business Owners: Are Your Customers Cheating on You?
Friday, September 2, 2011, 09:37:34 GMT by Melissa Zieger - Guest Blogger
If you havent been to HPs 367 Addison Avenue Blog , its a great resource for small-to-medium business owners with helpful tips, tricks and advice to help bring your business to the next level. Melissa Zieger, the editor at 367 Addison, has been kind enough to share some of her content with us; it will be cross-posted here from time to time. Tina Heres a sentiment I didnt believe Id ever see in a major national business publication: Wouldnt Dr.
author: Melissa Zieger - Guest Blogger
publisher: adCenter Advertiser

A Question for Small Business Owners: Are Your Customers Cheating on You?
Wednesday, August 31, 2011, 22:10:48 GMT by Melissa Zieger - Guest Blogger
If you havent been to HPs 367 Addison Avenue Blog , its a great resource for small-to-medium business owners with helpful tips, tricks and advice to help bring your business to the next level. Melissa Zieger, the editor at 367 Addison, has been kind enough to share some of her content with us; it will be cross-posted here from time to time. Tina Heres a sentiment I didnt believe Id ever see in a major national business publication: Wouldnt Dr.
author: Melissa Zieger - Guest Blogger
publisher: Microsoft Advertising Community

Social Media: Finding the Right Fit for Your Small to Medium Business
Monday, August 29, 2011, 11:15:16 GMT by Melissa Zieger - Guest Blogger
If you havent been to HPs 367 Addison Avenue Blog , its a great resource for small-to-medium business owners with helpful tips, tricks and advice to help bring your business to the next level. Melissa Zieger, the editor at 367 Addison, has been kind enough to share some of her content with us; it will be cross-posted here from time to time. Tina If you havent already,
author: Melissa Zieger - Guest Blogger
publisher: adCenter Advertiser

Social Media: Finding the Right Fit for Your Small to Medium Business
Friday, August 26, 2011, 22:17:36 GMT by Melissa Zieger - Guest Blogger
If you havent been to HPs 367 Addison Avenue Blog , its a great resource for small-to-medium business owners with helpful tips, tricks and advice to help bring your business to the next level. Melissa Zieger, the editor at 367 Addison, has been kind enough to share some of her content with us; it will be cross-posted here from time to time. Tina If you havent already,
author: Melissa Zieger - Guest Blogger
publisher: Microsoft Advertising Community

Debunking the Myth of the Lone-Wolf Entrepreneur
Wednesday, August 10, 2011, 16:05:48 GMT by Melissa Zieger - Guest Blogger
If you havent been to HPs 367 Addison Avenue Blog , its a great resource for small-to-medium business owners with helpful tips, tricks and advice to help bring your business to the next level. Melissa Zieger, the editor at 367 Addison, has been kind enough to share some of her content with us; it will be cross-posted here from time to time. Tina Every now and then two of my favorite subjects appear in the same article, or blog post,
author: Melissa Zieger - Guest Blogger
publisher: adCenter Advertiser

Small to Medium Business Reality Check: Jumping off the Jargon Bandwagon
Wednesday, July 27, 2011, 22:17:19 GMT by Melissa Zieger - Guest Blogger
If you havent been to HPs 367 Addison Avenue Blog , its a great resource for small-to-medium business owners with helpful tips, tricks and advice to help bring your business to the next level. Melissa Zieger, the editor at 367 Addison.
author: Melissa Zieger - Guest Blogger
publisher: adCenter Advertiser

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