Location targeted ads represent under half of mobile ad dollars, growing to almost 2/3 by 2016. This measures mobile ads shown based on location, geo-modified search term, or those who have geographically relevant ad copy or calls to action.

Mobile local ad revenues will grow to $5.01 billion in 2016. Meanwhile, mobile local search volume will intersect desktop local searches in 2015. Further boosting search's share of mobile local ad revenue: location-targeted mobile search ads.

The online-offline gap has long been a challenge for Internet marketers. Now it appears that the previous paradigm - researching online for real-world purchasing - is beginning to flip the other way, with the rise of "showrooming".

Trover is a new mobile local discovery app built around geotagged images. Trover's CEO discusses possible futures for crowdsourced location-based search directories and the potential these new platforms to deliver more relevant, personalized ads.

'Tis the season for top 10 lists. I guess I'm playing right into the cliché. However instead of looking back at "best of" fodder, I recently decided to partake in some forward looking speculation - what us analysts do best )or worst(. Wh.