Last year, the National Retail Federation released findings from their Fathers Day Consumer Intentions and Actions Survey , which provided insight into how people were planning to spend their money on dad in 2010. The NRFs survey predicted.

A New Filing Date This year, the tax filing deadline has been pushed out to April 18 th , 2011 . The IRS has extended the deadline in observance of Emancipation Day, giving tax filers in the U.S. an additional three days to prepare and file their taxes. How this Benefits Advertisers in Financial Services If you specialize in tax preparation, accounting,

Now that youve )presumably( battled your way back from a hard-earned New Years hangover, we can talk about the Apple Cider Vinegar Diet, liver flushes, and magnetic elliptical trainers. What? Youve never heard of these things? I hadnt.

Do you think your online advertising will see more action in 2011? I do. Let me tell you why I think so. Online Advertising Officially Defeats Print For the first time in history, The Wall Street Journal reports that advertisers have spent more budget online than they have on print newspaper ads. To many, this seemed inevitable, but we can finally all openly acknowledge that print is dying and advertisers are following their customers onto the web. The source of the data,

Do you think your on line advertising will see more action in 2011? I do. Let me tell you why I think so. On line Advertising Officially Defeats Print For the first time in history, The Wall Street Journal reports , advertisers have spent more budget online than they have on print newspaper ads. To many this seemed inevitable, but we can finally all openly acknowledge that print is dying and advertisers are following their customers onto the web. The source of the data,

January marks the beginning of the tax season, and with it comes an increased interest in financial planning. Thats why Ive compiled a list of popular keywords searched on Bing for both the financial planning and tax sectors. I recommend adding these keywords to your adCenter campaigns for maximum coverage in 2011 as advertiser competition is likely going to become even more intense this year as a result of the Bing and Yahoo! combined marketplace.

Plurals, spelled with an s thats what Id like to talk about. Specifically, how plurals are an integral part of your search campaigns, and how they are treated differently in Microsoft adCenter than they were in Yahoo!s Panama search platform. One is the Loneliest Number If you recently migrated your Yahoo! accounts into adCenter and have left everything as-is, you may be missing out on some easy traffic. Why?

If youve ever heard me speak at one of our monthly Introduction to Advertising on Bing & Yahoo! Search webinars , youre likely familiar with my explanation of negative keywords and the observation that in my experience, I believe they are a necessity for all search advertising campaigns. If youre a fairly advanced search user that understands the hierarchy of negative keywords and already uses them effectively, this blog post may not be for you. If youd like to learn more,