Today a prestigious panel of speakers at SES San Francisco shared their tips and tricks on how businesses with small and medium-sized marketing budgets can stretch their dollars. Online exposure can be maximized through organic search, paid search, and local search without sacrificing effectiveness or going broke, which is always important regardless of the size of your budget.

SES San Francisco kicked off with a bang yesterday and a couple of the sessions I attended focused on developing great content and optimizing that content, or in other words, how to create and then distribute relevant and valuable content to your customers. It's not enough anymore to just publish features and benefits of the products or services you sell and expect that alone to do the work to convince potential buyers. Increasingly,