Guest post by Mike Figliuolo. As mentioned recently here on Copyblogger, Narcissus is alive and well , even as his marketing campaigns die of thirst. It's too common a problem. One of my all-time favorite quotes came from Dennis Miller: "You see' I run everything through this narcissistic little prism and ask 'how does this affect ME?'" While this approach is self-satisfying, it tends to leave your audience less than fulfilled.