Business optimization in a digital age is the overriding theme for SES London this year. But it goes far beyond that. Experience first class business education on the latest SEO, social, PPC, local, and mobile strategies, as well as networking.

It's been 10 years since I wrote the second edition of a book about search engines called "Search Engine Marketing: The Essential Best Practice Guide". It was a very big seller and, in fact, it carried on selling through to the b.

It's time for SES to return to Chicago for our annual event there. And even before we get to the expert sessions and content you've come to know SES for, the big news is: This year you won't need your winter thermals! Yes, after years of collectively freezing our asses off in snowy December, we'll bask in the somewhat warmer October climate. October 19 - 21 to be precise. And as ever, we have a world class line up of speakers and quite simply kick-ass keynotes.