Thanks to Ray 'Catfish' Comstock for providing the title of this post with his opening remarks during the session. Joining Comstock on this panel, moderated by Seth Besmertnik, CEO, Conductor, Inc.: Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting Guillaume Bouchard, SES Advisory Board & President, Back Azimuth Consulting As a good writer and analyst,

What's the quickest way to catch a fish? Offer the right bait. What's the quickest way to get a B2B marketer to an SES session? Title it 'B2B Marketing Tips .' What's the quickest way to get you to read this post? By diving right in to the top 5 tips shared: Your conversion goals must become more sophisticated** Yes, probably even yours. For the simple reason that you should always be testing and always be experimenting with something new.

Ultimately, to measure Search Engine Optimization )SEO( success, you aren't necessarily looking at individual metrics - you are looking for a connection between the metrics - and the resulting affect on revenue. If my lead seems to negate the name validity of the SES San Francisco session, 'Meaningful SEO Metrics,' it is completely unintentional. Moderated by John Marshall, CTO of Market Motive and SES Advisory Board Member,

Let's get this out of the way. 100% accuracy does not exist in website analytics. Repeat. 100% accuracy does not exist in analytics. What does exist in analytics is data - lots of it - and with this comes fear. Fear of looking at the wrong data. Fear of where to start. Fear of analytics failure . This fear will only dissipate with knowledge.

Take a deep breath if you feel one step behind in terms of mobile Search Engine Optimization )SEO(. If the crowd size for the session Getting Mobilized! Mobile Marketing Strategies at SES San Francisco is any indication, you are in quite good company. The session, moderated by Paul Cushman, Senior Director, Mobile Sales Strategy, Yahoo!, featured on its panel: Cindy Krum, Chief Executive Officer, Rank-Mobile, LLC Sandeep Aggarwal, Managing Director, Internet & Software,

It's been several years since I have seen TopRank CEO Lee Odden contribute to the panel ' SEO Through Blogs & Feeds ,' so I was eager to sit in on this session to close out my first day at this year's SES San Francisco. Joining Odden on his panel, moderated by Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario, was PRESSfeed President Sally Falkow. As Odden states,

Where do forward looking industries look when asked to look further? This was the core question behind the SES San Francisco panel session, 'Search - Where To Next,' moderated by Graham Mudd, Vice President, Search & Media, comScore, Inc. Joining Mudd were the following search marketing professionals / soothsayers: Brian Kaminski, Chief Operating Officer, iProspect Marc Poirier, Co-Founder and CMO, Acquisio Shashi Seth, Senior Vice President, Search Products, Yahoo!

How exactly does one become a celebrity CMO?  Jeffrey W. Hayzlett, former CMO of Eastman Kodak Company showed us as he robustly )and at times, profanely( opened the 2010 Search Engine Strategies conference in San Francisco, CA. A crowd of thousands, waiting in anticipation after being detained in a lobby holding area for twenty merciless minutes with only designer coffee for sustenance, were eased into the presentation via an excellent introduction by Mike Grehan.