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Author: Miranda Miller


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Doodle 4 Google 2012 Winner Travels to Pirate Times
Tuesday, May 22, 2012, 04:46:08 GMT by Miranda Miller
It's the coloring contest that blows all others out of the water. Second-grader Dylan Hoffman of Wisconsin scored a $30,000 college scholarship, a $50,000 technology grant for his school, and a Chromebook as the winner of Doodle 4 Google 2012.
author: Miranda Miller
publisher: Search Engine Watch Blog

For Better Facebook Engagement, Post on Topics Related To, But Not About, Your Brand [Study]
Saturday, May 19, 2012, 07:53:59 GMT by Miranda Miller
Facebook shares tips for Page managers looking to increase fan engagement with specific types of content posted to drive different types of engagement. Find out what they learned in an internal brand pages study of 23 brands across six industries.
author: Miranda Miller
publisher: Search Engine Watch Blog

Google Launches Knowledge Graph, 'First Step in Next Generation Search'
Thursday, May 17, 2012, 18:17:41 GMT by Miranda Miller
Three new Google Search features are part of their "next generation search" project, Knowledge Graph. Info boxes, segmented results based on query context and suggestions based on popular queries negate the need to even click off the SERP for info.
author: Miranda Miller
publisher: Search Engine Watch Blog

Embattled Yahoo CEO Leaves With $7 Million After 5 Months
Tuesday, May 15, 2012, 16:37:22 GMT by Miranda Miller
Yahoo has their fifth CEO in as many years, as Scott Thompson stepped down in the scandal over his padded resume. Investor hedge fund Loeb will exert greater control with three board seats, while Ross Levinsohn takes the interim CEO post.
author: Miranda Miller
publisher: Search Engine Watch Blog

Mother's Day 2012 Google Doodle Celebrates Moms With Animated Logo
Sunday, May 13, 2012, 04:33:36 GMT by Miranda Miller
Google pays tribute to moms this Mother's Day, with a new animated logo that brings letters of the logo to life as Mom receives a flower and hugs from her kids. Google also featured "super-user" Google+, YouTube and Google Play moms on their blog.
author: Miranda Miller
publisher: Search Engine Watch Blog

Scamworld? How The Verge Wrongly Smeared All Internet Marketers
Friday, May 11, 2012, 16:47:27 GMT by Miranda Miller
An open letter to Joe Flatley and management at technology publication The Verge, who painted all internet marketers as snake oil salesmen in a misguided piece entitled "Scamworld: 'Get rich quick' schemes mutate into an online monster.
author: Miranda Miller
publisher: Search Engine Watch Blog

Google Commissioned Report Aims to Protect Search Engine Free Speech Rights
Thursday, May 10, 2012, 17:45:03 GMT by Miranda Miller
In drawing comparisons to newspapers and other media outlets, scholar Eugene Volokh makes the case against government intervention in search results with a compelling argument to protect the First Amendment editorial rights of Google's algorithm.
author: Miranda Miller
publisher: Search Engine Watch Blog

When to Post on Facebook, Twitter, Tumblr for Maximum Effect [Study]
Wednesday, May 9, 2012, 18:42:39 GMT by Miranda Miller
Posting content at specific times of the day and days of the week helps marketers better reach their audience and see the virality of their content maximized. Bitly shares insight into the optimal posting times on Facebook, Twitter, and Tumblr.
author: Miranda Miller
publisher: Search Engine Watch Blog

Howard Carter King Tut Google Logo Pays Homage to Famous Archaeologist
Wednesday, May 9, 2012, 17:42:19 GMT by Miranda Miller
Today's Google Doodle is a tribute to archaeologist Howard Carter, who discovered King Tutankhamun's tomb in 1922. The logo features Carter standing in front of the sarcophagus, amid other ancient Egyptian artifacts excavated from the tomb.
author: Miranda Miller
publisher: Search Engine Watch Blog

5 Pinterest User Insights Marketers Can Use to Drive Sales
Tuesday, May 8, 2012, 07:38:18 GMT by Miranda Miller
As with any social or marketing channel, there is no magic formula for success on Pinterest. However, there are lessons to be learned from those already in the space experimenting. Here are five user insights you can actually put to good use.
author: Miranda Miller
publisher: Search Engine Watch Blog

Google Analytics Adds Backlinks Tracking to Social Reports
Monday, May 7, 2012, 19:22:17 GMT by Miranda Miller
Google has announced that the Google Analytics Social Reports will now track backlinks and make link graph information accessible to webmasters. Google already tracks links back to your site, they said; now you can see this data, too.
author: Miranda Miller
publisher: Search Engine Watch Blog

Google Hangouts On Air Live Broadcasting Ability Coming to All Google+ Users
Monday, May 7, 2012, 17:14:34 GMT by Miranda Miller
Google+ is in the process of a site-wide rollout of Hangouts On Air, allowing all social network users to broadcast live. Videos are automatically recorded and uploaded to YouTube and the creator's Google+ profile for sharing.
author: Miranda Miller
publisher: Search Engine Watch Blog

Is F-commerce a Flop? Why Retailers Aren't Sold on Facebook
Thursday, May 3, 2012, 07:28:39 GMT by Miranda Miller
F-commerce seems on the decline among big brands, as major retailers forego selling through Facebook and redirect budget to their own e-commerce sites. Is F-commerce a fad and how can Facebook help e-tailers succeed in their social space?
author: Miranda Miller
publisher: Search Engine Watch Blog

How Google Uses Human Raters in Organic Search
Thursday, May 3, 2012, 05:24:23 GMT by Miranda Miller
How does Google use human raters as part of its algorithm? Do those raters have a direct affect on Google's search results and rankings? Google's Distinguished Engineer Matt Cutts discusses search quality raters in this Google Webmaster Help video.
author: Miranda Miller
publisher: Search Engine Watch Blog

Microsoft Advertising Rebrands as Bing for Small & Medium Businesses
Wednesday, May 2, 2012, 22:14:13 GMT by Miranda Miller
Microsoft Advertising has rebranded their small and medium business division as Bing, in an effort to help SMBs better navigate the ad buying process by bringing the familiar search user interface to the advertising service.
author: Miranda Miller
publisher: Search Engine Watch Blog

"Zerg Rush" Google Easter Egg: Play a Starcraft-Inspired Game
Friday, April 27, 2012, 19:17:12 GMT by Miranda Miller
Google's latest Easter egg turns your search results into a shootout against red and yellow zeroes, plunking down and around the page to devour the user's search results. Your job is to protect your search results and sidebar from these mini zergs.
author: Miranda Miller
publisher: Search Engine Watch Blog

Wajam Adds Social Layer to Google With Facebook, Twitter Results
Monday, April 23, 2012, 13:26:43 GMT by Miranda Miller
Social search company Wajam launched their next generation offering today, bringing personalized results from Facebook, Twitter and Google+ to regular Google search with a user interface that rivals Google's own Search Plus Your World.
author: Miranda Miller
publisher: Search Engine Watch Blog

33% of U.S. Consumers Use Social Media for Health Care Info [Survey]
Sunday, April 22, 2012, 14:27:00 GMT by Miranda Miller
For one-third of U.S. consumers recently surveyed, social media networks like Facebook, YouTube and Twitter are a valuable source of medical information. These users also use social share their opinions on doctors, treatments, and more.
author: Miranda Miller
publisher: Search Engine Watch Blog

More Advertisers Flocking to Facebook Despite Rising Ad Costs [Report]
Thursday, April 19, 2012, 19:08:16 GMT by Miranda Miller
Facebook Ads CPC, CPM and Cost per Fan have all increased over the past year, even as engagement has slumped. Changes in Facebook ad display formats, competition, and how advertisers use Facebook may all contribute to the increased costs.
author: Miranda Miller
publisher: Search Engine Watch Blog

Majority of SMB Websites Fail to Provide Social Links, Contact Info [Study]
Thursday, April 19, 2012, 05:38:24 GMT by Miranda Miller
New data from SMB DigitalScape points to a number of glaring problems )and opportunities( as less than 20 percent of SMB sites are linking from their website to a social presence. An astonishing 60 percent are missing a phone number on the homepage.
author: Miranda Miller
publisher: Search Engine Watch Blog

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