There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where - but how consumers use smartphone and tablet devices for their specific research and purchase-related needs.
Looking to deliver the most relevant mobile ad experience possible? Learn how four key mobile context elements - location, time of day and week, user behavior, and weather - can increase user engagement and campaign performance.
Every action counts. Ensure every conversion rich activity is properly tracked and accounted for when planning and optimizing for performance, and recapping campaign successes. Another key: measuring secondary actions specific to your audience.
A flood of mobile device sales throughout the year means mobile is poised to play an even more crucial role in the holiday season. Here's how retailers can create a fully mobile-optimized holiday experience and ensure customers make that purchase.
The mobile industry continues to grow and develop its technology and user base. A basic understanding of these essential targeting terms is important in speaking to both industry-mates and clients about the unique mobile targeting capabilities.