This week in Orlando at the iMedia iMoms Summit , my colleague Stacy Elliott presented a 3-part study about Men we commissioned through Ipsos Media CT . Why present research about men at a moms conference? Its simple, really. While moms are attractive audiences to advertisers because they make more decisions within the CPG and Retail categories, the guys are rapidly catching up. Men are shopping for groceries,

As an industry, we have an incredible amount of behavioral data that demonstrates what people do across screens, but more often than not, we tend to neglect why , making it challenging to capture the right audience with a truly relevant message. Thats why we recently partnered with Rosetta and Razor Research to go beyond the numbers and get a deeper understanding of how - and why - consumers use Microsoft products, from Windows and Office to the Windows Phone , MSN , Bing ,

Today, I presented an exciting new study at Ad Week in New York that takes a fresh look at the consumer purchase journey. Over the years, weve spent a lot of time tracking how shoppers journey from the research phase through to post-purchase. But theres been less focus on uncovering why consumers behave the way they do during the shopper journey. So, we decided to work with IPSOS OTX to dig a little deeper.

I recently traveled to Asia to present our latest multi-screen research project, Meet the Screens, developed in partnership with IPSOS OTX and BBDO Worldwide. What I like about this study is that it goes beyond looking at campaign ROI across screens and focuses on the human angle of the multi-screen story. Rather than focus on only reach and engagement metrics,

Not that long ago, the idea of watching a TV show or video on my laptop wasnt something Id even consider. The loading times tried my patience and I simply always saw the TV as my entertainment universe. A few months ago, I had a moment of reckoning when I realized I was using my PC for video viewing almost as much as my TV. Admittedly,

For marketers, the rise of social media has helped crystallize the importance of word-of-mouth. But lately, social has become synonymous with a platform, when in reality its a fundamental human behavior. In fact, 90% of consumer conversations happen offline, far away from what we currently think of when we say social media. Every day, people talk to each other, providing guidance on which experiences to embrace and which to avoid.

For marketers, the rise of social media has helped crystallize the importance of word-of-mouth. But lately, social has become synonymous with a platform, when in reality its a fundamental human behavior. In fact, 90% of consumer conversations happen offline, far away from what we currently think of when we say social media. Every day, people talk to each other, providing guidance on which experiences to embrace and which to avoid.

This is my very first blog post as the new Director of Global Insights and Analytics for Microsoft Advertising. And, speaking of firsts, I am thrilled to be a part of the first in a series of insights-driven webcasts. I use the word 'insights' very deliberately - I hate the word research. This may be a slightly lofty example, but chefs don't deliver recipes; they deliver meals that you eat and enjoy. Similarly,