Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines more than 280,000 internal links and their corresponding anchor text.

Examining how a broad selection of websites have implemented anchor text across their websites, looking at more than 100,000 links across e-commerce and non-ecommerce domains, ultimately analyzing more than 4.2 million links and their anchor text.

By looking at the search rankings of 500 influential technology writers, this study aims to gain a better sense of how Google ranks social networks - including Facebook, Twitter, LinkedIn, Google+ - in its search results for personal brand queries.

Social is an important part of how online users will consume and spread quality content, but it has to be integrated in a manner that doesn't degrade core search functionality or sully searcher trust in what is the most utilized search engine.