You Know It's Time To Fire Your SEO Consultant When' 1. They tell you article marketing isn't effective. 2. Your PageRank declines from a 7 or higher to a 3 or lower in the space of one week. 3. ou suddenly realize your blog hasn't been posted to in weeks. 4. She recommends you re-do your entire website every time she hears Google has changed its algorithm. 5. You find an office memo made out to Donald Duck from Mickey Mouse asking about the "Goofy" anchor text. 6.

There's a nasty rumor going around that article marketing is dead. But is it? I don't think so. In fact, I think article marketing is still one of the best ways to build links over time. Of course, like all things, article marketing and the way it is done has changed and will continue to change. That doesn't mean it is dead. The purpose for relevant and useful article marketing is to build inbound links to your website and drive traffic to you most important pages.

A lot of people are still hooked on exchanging links. You point to me, I point to you, does it work? Honestly, those links are not as powerful for search engine optimization purposes as one-way links. If I point to you and we are in the same niche category then that will count far more for you than a reciprocal link will for either of us. Of course, it doesn't help me as the out-linking website much at all. But I wouldn't say that link exchanges have no benefit at all.

Every so often I find a comment like the one below that is so exhilarating I have to gloat. What we do here at Search Engine Optimization Journal is really nothing magical. It's a bit scientific, but it's also a bit artistic. We take the best of technical SEO and join it with creative writing to product high quality blog posts that get ranked for important key terms.

Boston SEO Meetup Meeting recap notes prepared by Brian, an assistant organizer of the Boston SEO Networking Event and affiliate marketing manager of www.Pingo.com The Boston SEO networking event held its 38th meeting with about 45 attendees from its 460+ member list on meetup.com Announcements were made about www.BostonSEO.org new site and a request for featured articles, job postings and reviews to post up on the new site.

Now that Halloween is over, you can start preparing your SEO team for Thanksgiving and Christmas, the busiest time of year for most retailers. Though, admittedly, the two holidays may be suitable for two different types of merchants. If you do a lot of business around Thanksgiving and sell products related to the Thanksgiving holiday then you are almost too late, but not quite. Now is the time to start preparing and selling for the turkey-related holiday. That means ham, yam,

Companies that want to market themselves both locally and globally may ask if they can do this simultaneously. The answer is yes, but there is an effective way to go about it. I would not try to do both on the same web page. National companies that do local geo-targeting do so as a campaign. They do not abandon their national, or global, marketing efforts, but rather integrate the local versions of them into their overall marketing plans. At least,

A buddy of mine said that two SEOs with different approaches working together on the same project is like Obama and McCain working together to solve the Iraq issue. Is that true? Can two search engine optimization experts with different ideas about optimization work on the same project together? First, can two SEOs disagree that much? Isn't SEO pretty much a science? Don't all roads lead to Rome?

One common misconception about search engine optimization is that companies that achieve the highest rankings paid to be there. This is still perhaps the most misunderstood aspect of Web business. The answer - the simple, short answer, "No, they didn't" - is somewhat misleading. Many of those companies did pay to achieve high rankings. But they didn't pay the search engines a single dime. The myth of paid high rankings manifests itself two ways. First,

Very rarely do I put any type of blog posts that are self promotion, but I wanted to share a great article at MSN Canada that I am featured in discussing online reputation management for celebrities named: " The man who can save even Paris Hilton's reputation " Please click on the link below to read the full article: http://entertainment.sympatico.msn.ca/movies/features/article.aspx?cp-documentid=11279693 Thanks for reading!

Click here to check out The Cambridge Search Engine Optimization Meetup Group! Boston SEO networking group hosted its 37th event. The group which has about 450 members held its event just a building away from where Boston SEO Expert Nick Stamoulis from Brick Marketing spoke at the Arlington ebusiness Symposium last week. The event usually hosts industry guest speakers to lead the conversation,

Search engine optimization geotargeting is getting to be much more popular today than it used to be. As more and more businesses go online, and many of them are local businesses trying to leverage the internet to increase their local business, then more of those companies are engaging in the practice of geotargeting. Is it necessary? If so, how do you know when to geotarget your website versus going it full force with a global SEO effort. That's a good question.

If you own a lot of websites then you may want to consider moving them to separate servers, especially if they are in the same niche. Google does not give the same weight to inbound links from sites in the same niche that sit on the same server. That's because it is assumed that they are associated with each other and therefore not really "inbound", but "crossbound.

One thing that is often forgotten, or not known, in Search Engine Optimization is how website registration affects your trust with the search engines, particularly with Google. You should, if at all possible, register your site for several years. Sites that are registered for just one year do not get the same level of trust as sites that are registered for longer.

Pay per click and search engine marketing has gone through a variety of changes and innovations since its early days of existence. Many online marketing companies are always trying to develop a new ways to be competitive in the field of online marketing and blog marketing.

Article submission has long been touted as a valuable way to gain backlinks to your website, and backlinks are the central focus of any SEO program. One of the problems with article submission is that a backlink is not generated until someone picks up your article and republishes it - and also maintains the source links. There is a growing interest within the online community, particularly bloggers, for a newish article directory by the name of Qassia.

This past weekend saw another update of the toolbar Page Rank by Google and for the first time in a long time, there was hardly a blinking of the eyes from either the SEO industry or the broader web community. Whilst there has been mention around the forums, the conversation has been fairly light. As with all updates there are winners and losers with the losers generally having the most to say. Not this time.

These days we store video files, audio files and PDF files. In the early days we also stored documents created by a word processor or a spreadsheet. Come to think of it, we still do, and these documents can be optimized for the search engines just like a PDF )see our post on SEO for PDF's (, video or audio file. Microsoft Office makes it quite easy to include SEO related meta information such as title, category, keywords and a description of sorts.

Almost every SEO article you read deals with issues surrounding your website or blog. Occasionally you will see an SEO article on landing pages or ecommerce sites. Since the days when the internet was a babe in arms, it has been used for more than just websites. These days we store video files, audio files and PDF files. In the early days we also stored documents created by a word processor or a spreadsheet. Come to think of it, we still do,

The majority of small business owners who have a website prefer to use a more traditional form of advertising. For those with a local bricks and mortar presence, it will be the traditional media such as print or radio. For those with only an online presence, it will be advertising in the form of banners or pay-per-click such as Adwords. There are many more than fail to use any form of promotion including basic SEO for search rankings.