Social media marketing is not a fad. It's that the excuse you've been using to avoid developing a social media marketing strategy it's time to find a new excuse or finally build that Facebook page. Social media marketing can be as simple or as complex as you want it to be )or as you have time for(, but you get out what you put in. 90+% of Americans have at least one social profile, meaning your target market is online and engaging in social networking.

Someone recently asked me about "reverse SEO" and whether or not I thought it was a good SEO tactic. I had to be honest and tell them that reverse SEO was not a term I was familiar with )12 years in the Internet marketing industry and I'm still learning new things!( but that I would look into it and get back to them. Something in my gut was telling me that reverse SEO was probably a grey hat, if not outright black hat, SEO technique. After doing a little research,

When outlining a link building campaign for my consulting clients many ask me the same question, "Which tactic is more important?" I think a lot of site owners get very nervous when they see a fully developed, yearlong link building campaign laid out in front of them. For someone who has never really engaged in link building before, it can look like a lot of work. I understand where their question is coming from.

It may be Marketing 101, but it's imperative that you fully understand your target audience and their online behaviors before beginning your SEO campaign. Audiences change over time and if you miss the mark when it comes to understanding your online audience you'll miss the mark with your SEO! Watch this week's SEO video tip here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive .

College consumer behavior classes love to use Maslow's hierarchy of needs as a basis for understanding consumers' motives. The company/product that best meets the four levels )physiological, safety, love and belonging, self worth( of Maslow's pyramid is going to be the most successful at convincing consumers to act, increasing their own bottom line.