For site owners looking to keep their website supplied with "fresh" content, it is better to routinely publish new blog posts than completely redo your onsite optimization every month. Site owners should really only redo their onsite SEO every 1-2 years, not make changes every few weeks. By the time the search engines get around to re-indexing your website, you may have changed a major onsite SEO component yet again.

How long ago did you last sit down and go through your website with a fine toothed SEO comb and optimize each page? If you've been actively engaged in a link building campaign for the last few years, it's probably been a while, right? On site optimization, in my opinion, should be the first phase in any SEO campaign. After all, what good is an increase in traffic to a site that isn't prepared to convert? )But that's an argument for another day!( However,

For the record, let me say that I think guest blogging should be included in any content marketing campaign. Finding relevant industry blogs to become a regular guest author on has many benefits including: increasing your online brand presence, building your brand's authority, developing quality inbound links, driving targeted traffic to your site and more. But I've noticed a disturbing trend in the last few months that is making me nervous. A few years ago,

When you actually sit down and map it all out, optimizing a website )even a small one( takes a lot of work! Once you're done with the actual on-site SEO, there is still link building to contend with, and I would argue that link building never really ends if you want to succeed in the long run. For site owners looking to manage their own SEO, it can get very overwhelming very quickly! But there is no need to panic.

A well-optimized site should target a variety of branded and non-branded keywords. This will help ensure that your site is targeting as many search phrases as possible, increasing the amount of targeted traffic being delivered to your site. Site owners should keep in mind that the amount of traffic they get from branded vs. non-branded searches is not going to be the same and will grow at different rates.

A lot of site owners think that once their site is up and running they can set it and forget it; this is not the case! You want to refresh the content of your website every 1-2 years to keep it up-to-date and relevant. What new products or product upgrades have come out in the last year? What conferences are you going to be attending? How has your company changed? All of this needs to be reflected in your site's content. Watch this week's onsite SEO video lesson here!

It's not enough to get someone to read one of your blog posts once. If you really want your blog to succeed in the long term you want them to keep coming back! Aside from creating great content on a consistent basis )which is a must of any business blog( here are 4 tips for building a stronger rapport with your blog readers. 1. Share the comment love. Even if they were just doing it for the link )although we all hope it's really just because they love our blog(,

I'm sure that most of the readers here on Search Engine Journal are all well aware of Google's October announcement about making search more secure for their users. Other major SEO and online marketing blogs like Search Engine Land, Search Engine Watch and HubSpot and have been chatting about it for weeks, while dozens of .

In B2B industries, the decision makers are the ones that pull the trigger on all purchasing decisions; that makes them your target audience. You need to develop a B2B SEO campaign that allows you to connect with those decision makers via multiple platforms, numerous touch points and at every stage of the buying cycle to get their attention and earn their business. The competition to win the hearts, minds and dollars of those B2B decision makers is fierce,

As I've mentioned before, I'm a big proponent of LinkedIn Groups as part of your content promotion strategy . But just because I see the value in submitting your content to LinkedIn Groups, that doesn't mean I haven't hit a few bumps in the road along the way. When working with social media you are going to have to deal with people )gasp!( and those people might have different opinions than yours )double gasp!(.

One of my biggest pet peeves as an SEO provider is being kept in the dark by a client. I'm not sure if they think I'll be mad at them because they are redesigning their site or what )for the record, I think most sites could stand a redesign every few years( but on more than one occasion in my 12+ year career in the world of SEO and online marketing, I've had a client launch a new site without telling me about it. Why does that bother me?

On first glance, it's hard to draw any correlations between developing an SEO campaign and investing in your 401)k(. The two have nothing to do with each other, right? Actually, your business's SEO campaign and your personal 401)k( have a lot more in common than you might think. Diversify your portfolio Most financial advisers will talk about the importance of "diversifying your portfolio" when it comes to your 401)k(. Basically,

The goal of your SEO program should be to generate visitors to your site, not just about ranking well. It's not as important as visitor growth and the return you are getting from your SEO campaign. Site owners that fixate on rank tend to make black hat SEO decisions that could potentially undermine their SEO in the long run. For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive .

SEO Approve is a brand new SEO company review and comparison site that I feel has a lot of potential specifically because it is brand new. I've made no attempts to hide my gripes with parts of the SEO industry, specifically at how cliquey it can be. Older and established SEO industry sites are fairly set in their ways and it's not easy for those new to SEO to break in and gain any traction.

Yes, I realize the irony of an SEO firm telling you that ranking first in Google and Bing isn't going to make a difference for your business. Shouldn't I be shouting the value of rank from the rooftops? Here's the thing though, while ranking well is important )there are plenty of reports detailing the percentage of clicks the top ten sites get(, it isn't the only thing you should be worrying about.

Infographics are a great way to inject new life into both your content marketing and link building campaigns. They are a fun and unique way to present hard data in a more manageable form, allow your brand personality to shine through and )hopefully( generate a lot of links for your site! But before you jump on the infographic bandwagon, here are 5 questions you should ask yourself: 1. Is my brand established enough? Infographics are great forms of link bait,

Here at Brick Marketing we have an in-house developer that we turn to when the time comes for implementing our SEO recommendations on a client's site. While I know a fair amount about web development and am comfortable making minor changes to my site and to our clients' sites, I know that I'm not an expert in web development and I leave the heavy lifting to the pros. Even though we have the capabilities in-house,

A good rule of thumb to follow is one link for every 100 words. This lets you get both full http links )like your full web address( into the press release, as well as a few anchor text links that target your top keywords. If you try to stuff too many links into your online press release, it might get flagged as spam by the online PR distribution site and they won't publish it. For more Internet marketing video tips and lessons from Nick Stamoulis,

Google freely admits they use site speed as a ranking factor . That right there should be enough of a reason to make you care about the speed of your site. While site speed doesn't carry as much weight as some of the other 200 odd signals Google takes into account when ranking your site, the fact that the search giant has bothered to let us mortal site owners know tells me it's worth focusing on.

In late October, Google announced that, in order to make search more secure for their users, they were "enhancing our default search experience'when you're signed in to your Google Account. This change encrypts your search queries and Google's results page." Basically, Google is no longer passing data about users' search behavior )like what keywords they used( over the site they clicked on from the SERP. So what does this mean for website owners?