Explicit structure sounds more exciting than it is, but this concept is one of the most important considerations when designing content for your web site. To quickly summarize, your customer relies on headings and links to navigate your web site. This may seem like a standard part of any web page, but this structure is a scent trail that leads your customer their intended goal. Why use headings and links? Well,

Explicit structure sounds more exciting than it is, but this concept is one of the most important considerations when designing content for your web site. To quickly summarize, your customer relies on headings and links to navigate your web site. This may seem like a standard part of any web page, but this structure is a scent trail that leads your customer their intended goal. Why use headings and links? Well,

Contrary to the belief of many of my friends, I am neither a walking spellchecker nor grammar guide. I cant recite all of the rules of semicolon use while balancing on a medicine ball, and I always forget how to spell aluminum. While I hope that this doesnt ruin your image of the magical powers of an editor, I feel like I need to be honest. The truth is, while I know a lot about language, I know more about which reference books have the answer to my questions.

By now, youve run across two of the most mixed up terms in online advertising, or you are lucky enough to have landed here before assaying that terminology minefield alone. Although these terms are commonly misused and misunderstood, they can be easy to understand. Creative . A creative is the visual or audio component of an ad, such as an image, a rich media file, text, or a script. Ad . An ad is a commercial message that consists of a visual component )text, rich media,

Okay, the headline is a bit dramatic, but sometimes I just cant get past my editor self. Ive compiled a quick list of the top 7 writing issues that cause me to not buy from a website. 1. Spelling mistakes . I really dont feel comfortable buying from a website that cant run spell check on their content. If they cant spend 10 seconds running the check, I cant spend my money there. 2. Complete lack of punctuation. Not only do I have no idea what you mean,

One of my most important jobs as an editor is to help my partners write for their customer. I work on everything from emails to error messages. Each piece of content I edit, I make sure that I ask myself a very important question: Who is my customer? This question is one you can ask yourself when you are developing content for your customers. A typical day for me, after my coffee and workout of lifting the Chicago Manual of Style,