I hate Valentines Day. This is not because I am single. It isnt. Really. It also isnt because I am bitter, surly and ill-tempered, although it helps. I may have an extreme aversion to Valentines Day akin to Liverpool hating Man U, but as a search marketer, I cannot afford to ignore it and neither can you. Along with the usual flowers, lingerie and jewellery, shoppers are looking at general gift, travel, entertainment and restaurant terms.