|
Author: Nigel Kwan - MSFT
|
Result 1 - 1 of about 1
The Art of Storytelling and Implications for Advertising
If you look back across the history of mankind, storytelling has played a vital role in propagating culture, from community to community, across generations. What is the bible if not an extensive collection of parable stories, and who could forgot the metaphoric tales of our childhood? You only have to look at the elaborate cave drawings from 35,000 years ago where the first stories began in pictorial form. Picture Source www.macmillanmh.
author: Nigel Kwan - MSFT
publisher: Microsoft Advertising Community
|
|
|
|