As one set of delegates prepares to fly out of Denver and another set prepares to fly into Minneapolis we saw history made this week.   America has embraced a historic first â€" the first major motion picture based on a social media site. Yes, Facebook : The Movie is expected to friend screens at a theatre near   you sometime next year. Aaron Sorkin, the man responsible for A few Good Men , The American President ,

Reprise Media's Managing Partner Joshua Stylman is featured in a great article in today's Wall Street Journal by Emily Steel and Suzanne Vranica. The piece titled "McCain Seems to Have Obama Beat in One Area" explores advertising, marketing and the major candidates in the 2008 Presidential election. The title of the article is based on Josh's observation that the Obama camp has done everything right online, with the exception of their paid search component.

Previously on SearchViews , I castigated the music industry for its shortsighted response to music downloading and online music sharing in general. The film industry has been luckier in part because film files are comparatively massive and harder to share easily and in part by benefiting from seeing the experience of their music industry colleagues struggle with a consumer that doesn't want the formats they keep pushing.

Technorati has always been a strange beast â€" neither fish nor fowl. Often mentioned in the same breath as Digg and Delicious it's used by many passively as an aggregator of blog postings . Here's how Technorati describes their mission : Technorati is the recognized authority on what's happening on the World Live Web, right now. The Live Web is the dynamic and always-updating portion of the Web. We search, surface, and organize blogs and the other forms of independent,

I'm not the first and I won't be the last to suggest that there is a tendency in the world of search marketing - in which I and probably you dwell â€" to get caught up in the common knowledge and language of our industry to the detriment of communicating with the outside world. There is a whole universe out there of marketers, PR people, industry executives and others who don't know enough about search engine marketing yet to really understand how powerful it is.

Another week went by with the world on edge â€" what will SearchViews pick as their weekly roundup articles? By extension, what will be the search industry chatter in the boardrooms, bedrooms and emergency rooms across the nation? Well, wait no more â€" daddy's got your fix of the sweet stuff right here â€" to the ticker!

Google has made a big to-do over several election related product launches lately â€" most recently with their dedicated Power Readers section of Google Reader that aggregates stories handpicked by Obama and McCain's campaigns )what, no Bob Barr and Nader?( as well as high-profile political reporters. There is also a Google Maps election maps mash-up thingamajig .

That was me at MediaPost's Online Minute MashUp yesterday at Riverside Park's nifty Boat Basin on 79th Street in New York - I was the one with the customized nametag that read "I'm actually anti-social." Of course nothing could be further from the truth as I was joined by Reprise Media's Director of Marketing Anthony )"It's pronounced how it's spelled"( Iaffaldano who knows absolutely everyone. Not to mention their dogs,

Yes, I know, Katie Couric hasn't exactly set the world on fire as anchor of the CBS Evening News. One of the main reasons for the tepid response has been her desire to present the news in a serious newscaster-y way that has essentially neutered whatever personality had been on display previously. Enter comedian Harry Shearer, the man responsible for a plethora of voices on the Simpsons , played bass in Spinal Tap, and delights millions of listeners on NPR.

Ah the record business. For a group of people who thrive on being hip, they just don't get the Internet. Now the typical music mogul will say that they get it just fine, mostly in the rear. The Internet is where people go to steal money from them. Instead of whining like little babies perhaps they should look at their own sales and revenue figures. Even better they should try to apply some of the marketing lessons from search and social media.

We are joining with Google , Microsoft, Intel, Dell, HP, Philips Electronics and many other companies in calling on the FCC to rule that the spectrum which television broadcasters will be relinquishing in 2009 be used for universal wireless broadband online access. Our belief is that this is key to online innovation, competitiveness, and the continued growth of new technology in the United States.

Olympics fever continued to lay much of the nation low as the dog days of Summer stagger through mid-August. Will tomorrow's children ask about 9-year old Chinese girls competing in gymnastics, or Russian tanks rolling into Georgia, or that election stuff with that old guy and that celebrity guy when they look back at this week in their history Kindles? I think it's more likely they'll want to know where Grandma was when Gmail and Netflix were down. To the ticker!

One of the great things about search advertising is that there is a wealth of hard data out there that can tell you how many people are searching for a particular keyword before you bid on it. When you serve advertising on a search engine results page you reach people who are searching in order to take an action either now or later. On the other hand,

If you hear broadband partisans tell it, in a few years everyone will be sitting at home watching Wall-E vs. Batman on their home theater/computer/portal systems while downloading season 29 of The Simpsons to the family hard drive. Is this really the future for most families or even most internet users, or is this the stuff of moonbeams and applesauce, like jetpacks and airship mooring masts? Don't get me wrong, I love my broadband connection,

Newspapers by their nature tend to be local. Their location is even part of their name in most cases. Even so, certain newspapers are so influential that their reach extends beyond their location to other parts of the country and even the world. I thought it would be interesting to see how this might be reflected in Google's dandy new toy, Insights for Search. I picked four of the best know daily papers in the United States, The New York Times, the Wall Street Journal ,

With Yahoo's very public and Google's characteristically more sly announcements that they are going to an "opt out" model for targeted ads, the continued legislative scrutiny of the search advertising and marketing industry ought to be addressed. During these dog days of summer it's not surprising to find the political class in Washington DC casting about for an issue or to two to ride on home with and give the appearance of having done some actual work.

The glorious Olympics games are here! Everybody enjoy the sweet-smelling fog that has enveloped Beijing â€" it is all natural and not in any way related to industrial activity. Kindly remove the insulting facemask and enjoy the following news. Or else. Girls Gone Wild Yahoo Style Forrest Gump once mused that "Life is like a box of chocolates â€" you never know what you're gonna get'" Less nauseating but still chocolate boxey,

Today's Washington Post has an article detailing the John McCain Presidentila campaign's new frequent flyer model for online commenting. Here's how it's described by reporter Paul Farhi: " On McCain's Web site, visitors are invited to "Spread the Word" about the presumptive Republican nominee by sending campaign-supplied comments to blogs and Web sites under the visitor's screen name.

Google has been on a bender this year, rolling out one tool after another that all combine to form a search marketer's dream. In each case the tool has been free to use â€" and has been in direct competition with one or another existing pay service. The latest, Insights for Search )I4S to the kids?( is already a hit around the Reprise Media offices â€" allowing for quick and easy keyword research by geography and comparative volume. That being said,

Schadenfreude â€" it's a scary sounding German phrase that means taking pleasure in other's bad fortune. When it comes to Yahoo there's been an awful lot of that going around and I too haven't been immune. The bad fortune certainly exists. Yahoo has been struggling to maintain their share of the search engine market against big dog Google and upstarts like Live.