Ah the record business. For a group of people who thrive on being hip, they just don't get the Internet. Now the typical music mogul will say that they get it just fine, mostly in the rear. The Internet is where people go to steal money from them. Instead of whining like little babies perhaps they should look at their own sales and revenue figures. Even better they should try to apply some of the marketing lessons from search and social media.

We are joining with Google , Microsoft, Intel, Dell, HP, Philips Electronics and many other companies in calling on the FCC to rule that the spectrum which television broadcasters will be relinquishing in 2009 be used for universal wireless broadband online access. Our belief is that this is key to online innovation, competitiveness, and the continued growth of new technology in the United States.

Olympics fever continued to lay much of the nation low as the dog days of Summer stagger through mid-August. Will tomorrow's children ask about 9-year old Chinese girls competing in gymnastics, or Russian tanks rolling into Georgia, or that election stuff with that old guy and that celebrity guy when they look back at this week in their history Kindles? I think it's more likely they'll want to know where Grandma was when Gmail and Netflix were down. To the ticker!

One of the great things about search advertising is that there is a wealth of hard data out there that can tell you how many people are searching for a particular keyword before you bid on it. When you serve advertising on a search engine results page you reach people who are searching in order to take an action either now or later. On the other hand,

If you hear broadband partisans tell it, in a few years everyone will be sitting at home watching Wall-E vs. Batman on their home theater/computer/portal systems while downloading season 29 of The Simpsons to the family hard drive. Is this really the future for most families or even most internet users, or is this the stuff of moonbeams and applesauce, like jetpacks and airship mooring masts? Don't get me wrong, I love my broadband connection,

Newspapers by their nature tend to be local. Their location is even part of their name in most cases. Even so, certain newspapers are so influential that their reach extends beyond their location to other parts of the country and even the world. I thought it would be interesting to see how this might be reflected in Google's dandy new toy, Insights for Search. I picked four of the best know daily papers in the United States, The New York Times, the Wall Street Journal ,

With Yahoo's very public and Google's characteristically more sly announcements that they are going to an "opt out" model for targeted ads, the continued legislative scrutiny of the search advertising and marketing industry ought to be addressed. During these dog days of summer it's not surprising to find the political class in Washington DC casting about for an issue or to two to ride on home with and give the appearance of having done some actual work.

The glorious Olympics games are here! Everybody enjoy the sweet-smelling fog that has enveloped Beijing â€" it is all natural and not in any way related to industrial activity. Kindly remove the insulting facemask and enjoy the following news. Or else. Girls Gone Wild Yahoo Style Forrest Gump once mused that "Life is like a box of chocolates â€" you never know what you're gonna get'" Less nauseating but still chocolate boxey,

Today's Washington Post has an article detailing the John McCain Presidentila campaign's new frequent flyer model for online commenting. Here's how it's described by reporter Paul Farhi: " On McCain's Web site, visitors are invited to "Spread the Word" about the presumptive Republican nominee by sending campaign-supplied comments to blogs and Web sites under the visitor's screen name.

Google has been on a bender this year, rolling out one tool after another that all combine to form a search marketer's dream. In each case the tool has been free to use â€" and has been in direct competition with one or another existing pay service. The latest, Insights for Search )I4S to the kids?( is already a hit around the Reprise Media offices â€" allowing for quick and easy keyword research by geography and comparative volume. That being said,

Schadenfreude â€" it's a scary sounding German phrase that means taking pleasure in other's bad fortune. When it comes to Yahoo there's been an awful lot of that going around and I too haven't been immune. The bad fortune certainly exists. Yahoo has been struggling to maintain their share of the search engine market against big dog Google and upstarts like Live.

Once again we provide you with all the little weekly tidbits that are talked about at our summer search industry cocktail parties, golf outings, and yachting regattas. If one feels that they want to repeat these morsels amongst one's co-workers, superiors or )heaven forbid( inferiors, then we understand of course. One must do what one must do dahling. Just leave my name out of it.

The plug was finally pulled on the Scrabulous application on Facebook for North America yesterday. The Scrabble look-alike has been under pressure for months from Scrabble copyright holders Hasbro and their tardy Electronic Arts game development partners. The good news for addicts was that the official Scrabble® plug-in was up and'oh nevermind. A hacker disabled the Scrabble set-up on Facebook Tuesday , botching Hasbro's planned user migration.

SearchViews dealt with behavioral targeting a few weeks ago but the tide of bad publicity has now well and truly rolled in. There's nothing like an election year to bring on the misplaced outrage â€" in this case towards behavioral marketing and targeting online. What's even worse is that one numskull company has helped to paint everyone else with a broad brush. But first' Cast your mind back to 1985 )if indeed you were sentient back then(,

You would think that a cure for cancer had been announced this morning, what with all the attention that new search engine Cuil has garnered. You might even think it was the "Google-killer" that " Out-Googled Google " but you'd be wrong once again. The teeth-grindingly poor name aside )it's the tool that's pronounced like "cool", fool( as just about everyone who's tried it will tell you, it just doesn't work that well. At least not as well as Google.

Summer is blockbuster season at the multiplex: Long lines, stuff blowin' up onscreen real good, and $25 on snacks at the concession stand while you sit in air-conditioned comfort. This week's search industry news also brought some of the thrills of a summer blockbuster or at least perhaps we can spin them that way. To the SearchCave!

A great samurai warrior named Miyamoto Musashi wrote a book around 1645 on winning battles. The book was divided into five rings )scrolls( that dealt with different aspects of winning in combat. The teachings were applicable to any size engagement â€" from one-on-one to thousands. Just like Sun Tzu's The Art of War , Musashi's book is an ideal military book with a business strategy application. Well, I may not be writing a book, but I am writing a blog post.

I have a lot of friends who work for non-profit organizations, and I don't just mean the local Starbucks. When their organization receives a big grant it's a huge cause for celebration, especially if the grant can be used to seed other potential donation points. As part of Google's avoidance-of-evildoing philosophy ) see number 6 ( they have a program called Google Grants which they describe as "'a unique in-kind advertising program.

The popular conception of search marketing from a sales objective is a customer on a search result page clicking your link )paid or organic( and following it to an online point of purchase. There ain't nothing wrong with that, as Amazon.com and eBay can attest. Brick and mortar stores have also used this model to grow an online component to their offline biz as well )Barnes and Noble is an example of this(.

Recently MediaPost's Online Media Daily published a guide written by Reprise Media's Managing Partner Peter Hershberg on how best to manage your online brand reputation, inspired by taking part in a recent Business Wire panel discussion on social media. Some brand marketers continue to think that online brand management is secondary to their overall reputation management campaigns. Au contraire, mon frère.