Running a small business can be time consuming and may leave little time for you to focus on your paid search marketing efforts. To help combat this issue, Microsoft Advertising offers several time-saving tools that will help you improve efficiency and reduce costs of your paid search campaigns. This includes Microsoft adCenter Desktop )Beta( and Microsoft Advertising Intelligence, and from our colleagues over at Microsoft SMB, Microsoft Security Essentials.

This is the 6th post in the Feature Comparison Series , which provides details on how Microsoft Advertising adCenter differs from Yahoo! Search Marketing. These posts are intended to dive deeper into the full feature comparison and help prepare you for the upcoming transition. When you're optimizing your Microsoft Advertising adCenter account that will soon serve all paid search and content ads on Bing and Yahoo,

This is the 5th post in the Feature Comparison Series , which provides details on how Microsoft Advertising adCenter differs from Yahoo! Search Marketing. These posts are intended to dive deeper into the full feature comparison and help prepare you for the upcoming transition. This month you will be able to advertise on Bing and Yahoo! Search with one account in Microsoft Advertising adCenter. Now is the perfect time to learn how budgeting,

This is the 4th post in the Feature Comparison Series , which provides details on how Microsoft Advertising adCenter differs from Yahoo! Search Marketing. These posts are intended to dive deeper into each feature comparison and help prepare you for the upcoming transition. An important component of paid search marketing is tracking conversions.

If you attended SMX East this week in NYC, I hope you had a chance to attend the "Ask the Paid Search Reps" session on Wednesday afternoon. This session gave the audience a chance to ask all of their search engine marketing )SEM( questions to an expert panel that included: - Teresa Elliot: Project Manager at Microsoft - Frederick Vallaeys: AdWords Evangelist at Google Inc. - Rob Wilk: National Director - Search Optimization & Strategy at Yahoo! Inc.

This is the 3rd post in the Feature Comparison Series , which provides details on how Microsoft Advertising adCenter differs from Yahoo! Search Marketing. These posts are intended to dive deeper into each feature comparison and help prepare you for the.

This is the 2nd post in the Feature Comparison Series , which provides details on how Microsoft Advertising adCenter differs from Yahoo! Search Marketing. These posts are intended to dive deeper into the full feature comparison and help prepare you for the upcoming transition. Recent updates to adCenter will help you control the distribution of your search ads across all all Bing and Yahoo! search networks and syndicated search partners, once Yahoo!

Does your target audience belong to a specific age group or gender? Are your products available only in certain areas? Would you like to reach your potential customers while they are on the go by tailoring your ad copy for mobile devices? If you answered yes to any one of these questions, targeting your PPC ads in Microsoft Advertising adCenter may benefit your business. Targeting is a great way to reach your ideal audience and could potentially improve campaign performance.

This is the 4th post in the SEM Advanced Series , a continuation of the SEM Intermediate Series and SEM Beginner Series . These posts are intended for search engine marketing professionals looking for guidance in monitoring and adjusting the key performance indicators )KPIs( that determine the success of a PPC campaign. The dynamic text blog series includes previous posts that covered the basics of dynamic text and simple uses of dynamic text . Building off of those posts,

This is the 14 th post in the SEM Intermediate Series , a collection of posts intended for search engine marketing professionals looking for guidance in monitoring and adjusting the key performance indicators )KPIs( that determine the success of a PPC campaign. This series is a continuation of the SEM Beginner Series . If you haven't already read the SEM Beginner Series on dynamic text , dynamic text is a word, phrase or other information that is inserted into ad copy.