TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where the other ads leave off. But they can't pick up anything unless they also carry a "scent trail" of keywords, terminology, and imagery.

Robust user reviews and the inclusion of reviews and other user generated content increases conversions. So can we use that dynamic for PPC ads as well? Yes we can! Here's how you can give your PPC ads a performance a boost.

Spring cleaning is on everyone's mind these days, so if you're gonna go all Martha Stewart on your basement, give your Facebook ads a little attention too! Start with these simple and effective tips to pave your way to higher clicks and conversions.

We all love free things, or at the very least, are intrigued by them. But assuming that a free trial or a free-but-limited sample will automatically win the prospect's desire to engage in the service is a mistake. The proof is in the CTR.

Testing and optimizing ads is critical for successful companies. So with a myriad of available tools and education, what's stopping us from doing so on a regular basis? Here are six elements start your PPC ad testing and optimization journey.

When it comes to gut feel, creating vivid mental images and positive associations with your ad copy starts to carry the day. It's the subtleties of mental images and emotional associations that determine winning and losing PPC ads.

When optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a major change in terms of psychology and emotional impact.

If your Facebook ads could talk, they'd probably scream "LOOK AT ME!" But they can't, leaving it up to you to do a good job of grabbing as much attention as possible. Here are four elements to help you create visually stunning Facebook ads.

They say a picture is worth a thousand words. So when you're stuck with a 160 character limit in a Facebook ad, use a great image to grab attention and tell the rest of your story. Finding a good image is hard. Finding a great one is even .