The second day of SMX started with a panelist discussion on social shares, and top tips on how marketers are truly going to be influential. Here are the top takeaways from the first morning session with more to follow later on today! Social Shares | New Link Building from @LisaDMyers Rel=Author one of the key factors of Link signals in years to come, mixing in the need of SEO & Social Media If your not there already understand and begin to use Google +,

Schema & Authorship: 1 Year Layer Hresume in microformats http://t.co/SnqqVgph or schema job posting http://t.co/2yaFTRTf for positions, interesting! Visit http://t.co/dxbvN0kT to find out when the next Google webmaster tools hangout is Think of rich snippets as rich summaries, it must visible on the landing page. Rich snippets are supposed to be short descriptions of the content on to the page,

Friday saw the Distilled LinkLove conference in London, with an impressive line-up that included Rand Fishkin, Mike King and Wil Reynolds sharing their link building secrets. Whether you're agency or client-side, here is the ultimate guide to link building tools and resources to help you improve on your link building activities from Distilled LinkLove: Tools & Resources Name Type What is it used for?

Creative Link Building, Link Prospecting or even Link Scouting - call it what you will, the premise is the same: you are looking for opportunities to build links. Over the years there have been many different ways that people have been doing this; one of my personal favourites is using Majestic SEO and Open Site Explorer. However useful this is, I still find it time consuming and painful, until thankfully along came Linkdex which came and helped ease the pain.

My Foursquare Experience so far' Like many other people over the past few months I have been using Foursquare quite a bit, as shown below. I have knocked up quite a few mayorships and badges, but sadly I have already found it very monotonous and not at all engaging. To be fair, Foursquare is great at the beginning with collecting the badges, stealing mayorships, getting those "Foursquare specials" and "Sharing with your friends".

To be honest, from my school days of using Google right up to today, the search engine giant has not once stopped impressing me. From its algorithmic updates for a better user experience to its cloud based computing services, Google has captured my life and sadly, probably my soul. Today I will be sharing with you a collection of my favourite Google search operator queries, not only to help open your mind to the powers of Google being much more than a search engine,

Let's get one thing straight first: you will NOT be required to do the following in order to get free followers on Twitter using this method: Tweet interesting thoughts Post ground breaking news articles Be informative to your target market Interact with people Be selling a good/service to people in order to be followed Over the past few years, as social media marketing has increased and become ever more popular,