Suppose you launch a new campaign on AdWords and have used all ninja tricks to make sure clickthrough rate )CTR( is high. Once the campaign is made live, much to your disappointment, you discover that CTR is pathetically low. Story sounds familiar? Click through rate is to text ad what conversion goal is to a landing page. The only difference is that, in an ad you have extremely limited space to convey your message while on a landing page,

Good copywriters follow well-established best practices, studying sites like this one to learn more techniques that pull a reader in and motivate action. Great copywriters delve into the psychology of persuasion, and make sure their copy is presented with effective design to make it even more engaging. But the best copywriters don't stop there. They know that those are just the factors that get you started.

Posted by Paras Chopra This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Conversion Rate Optimization )CRO( is the newest darling of Internet Marketers, after all what good is traffic if it doesnt convert. Unfortunately )or fortunately, depending how you look at it(,