Ever wonder why some businesses get press and some don't? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery. You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better. "Why did they interview that guy instead of me?" you wonder. Actually, it's not you. 99 times out of 100, it's not your qualifications, your knowledge, or your ability.