Pandia's readers get a 300 US$ discount when signing up for the September PPC Summit. Search engine marketing is more than developing an ability to rank well in normal, "organic", search results. Pay per click text ads like Google Adwords have proven an efficient and relatively inexpensive way of reaching a targeted audience, partly because they are displayed alongside related search results or web site content,

Google presents its new browser in comic book form. Google's way of not announcing new innovations is well known. The company must have one of the smallest advertising budgets among the large American companies. Today, however, it seems they have chosen a whole new tactic for presenting new products and services, namely a comic book. Google Blogoscoped claims to have received the comic book from Google, and it is drawn by Scott McCloud. Seriously,

Pandia takes a look at how the search engines may use your web surfing habits and other data to fine tune your search results. Let's admit it: Even though the search engine companies do a lot to improve their offerings, there has not been any radical innovations in the search engine field for a long time.

August is holiday season in both Southern Europe and North America, which means that search engine news traffic slows down. Next week, however, we should be back to normal. One of the most important news this week is probably Google's implementation of Google Suggest on English language sites. Google will now suggest alternative search phrases as you type. This is not a Google invention, however. Ask and Yahoo! have implemented this feature a long time ago.

Google adds search suggestions to search results, generating a list of alternative search queries. Google has added a new feature to the Google home page and other search pages. As soon as you start typing a search query, Google will open a small pull down menu directly under the search form with a list of alternative search queries based on the letters you type. The list changes as you type.

I see a lot of new search products on a daily basis. One of the things I don't see often, though, is real improvements to the presentation of search result. Jamesoo is a news search engine with an innovative results page: The news stories that match your query are presented in newspaper layout. Jamesoo was launched this month. It searches RSS feeds, which should make for fresh news and a brand new, relevant "newspaper" on the subject of your choice, whenever you want it.

Del.izzy is a search engine that supplements the search options available at Delicious. I use Delicious every day and for a lot of bookmarks and I am always looking out for ways to extract useful information from my treasure trove of bookmarks. Del.icio.us is a great service, but their search options leave something to be desired. When you search through your bookmarks, you are only searching through tags, titles and descriptions, not the page content. Del.izzy is a simple,

Here are some of the search related articles we have found interesting lately: Google Offers Up Gears Geolocation API To Make Web Sites Location Aware Google thinks it would be valuable to have any Web site you visit " whether on your phone or PC " know where you are.

I do most of my work on Macs and most of my surfing I do in Firefox. One of the main reasons I use Firefox is that with its huge choice of add-ons it is highly customisable. But there are some valueble add-ons for Safari as well, for instance Inquisitor, a search plug-in. How it works Inquisitor replaces the current search bar functionality in Safari with a search drop down menu. According to David Watanabe, who developed Inquisitor,

Phil Bradley presents various online automatic tools for ascertaining the monetary value of web sites over at his blog. The tools try to determine the value of domains or web sites by combining information like back links, the age of the domain name, Alexa ranking etc. It is a long time since we tested them, and we were of course eager to know whether we can sell Pandia and retire to the Bahamas. Smart PageRank told us that Pandia is worth US$ 1,330. This is,

Find out what's on US TV by searching Ask. Not all search engine improvements have to be groundbreaking. Several baby steps may ultimately become a large step for mankind' Well, let's not get carried away here. It is a fact, though, that Ask has not yet given up the attempt at attracting new users through innovation. That's a good thing, as big companies like Google and Yahoo! need competition to keep on innovating themselves.

Greg Notess reports in Online that Yahoo! no longer has full support for Boolean. Boolean is a search syntax used for composing more complex queries in search engines. )See out Goalgetter tutorial for an introduction(. Now the NOT operator is gone in Yahoo!, and searchers will have to stick to the "search engine math" operator to achieve the same effect. Put a minus-sign directly in front of a term that you want excluded from search result )meaning that Yahoo!

I use every opportunity I get to talk about all the data available at bookmarking sites like Delicious and I often wonder why more search tools don't utilize this wealth of information. InSuggest is a Swedish company specializing in personalized web recommendations. This summer they launched a service based on Delicious. InSuggest has had a service for recommending web sites based on URLs you provide. They also have a similar service for suggesting images.

Here are some of the articles we have found interesting this week: Big Update to Webmaster Tools Live Search has launched a significant update to the Webmaster Center and brought the Center out of Beta )Live Aug 6 2008( Has Google Blocked WebPosition Ranking Software for Good?

More often than not, a Google search will return millions and millions of results. 50 Matches is a search engine that never returns more than 50. The idea is that by indexing and searching only sites that have been bookmarked, "dugg", etc., the quality of the results will be so high that 50 matches are all you need. There are many ways to use the powers of the social web for search. You can encourage voting and commenting like Scour does,

Google gets rid of its highly controversial search marketing business. Google has made quite a few acquisitions lately, and one of them " the DoubleClick acquisition " brought them a search engine marketing company on board as well. Google has been heavily criticized for this. A search marketing company will have search engine optimization as one of its main objectives,

Despite the fact that it is made first and foremost for fun, you can find a lot of interesting information on Twitter. But the only search offered by Twitter is for names and locations. Here are 3 great ways to search Twitter. At first I thought Twitter was a really bad idea: Instant access to a lot of useless information. But it is actually a lot of fun and has some real life applications. I sometimes lurk on Twitter's public time line,

When you try to optimize your web site for the search engines, one of the most important tasks is to make sure that you know what kind of search queries people out there actually use when searching for the kind of goods, services or info your site provides. Google recently updated its public keyword research tool by adding what seems to be pretty exact numbers for how many people used a particular keyword phrase during the last month.

The search engine industry normally calms down during the summer months )most of these companies are on the Northern Hemisphere where there is summer now(. This week, however, we witnessed the birth of a new large scale search engine, the first one in a long time. Cuil )pronounced /ku:l/ or "cool"( seems to rely less on link popularity and more on the content of the web pages they find when ranking results. Immediately this strikes us a step back, search quality wise,

Google competes with Commission Junction with its own affiliate network. Apart from Google AdWords, affiliate agreements are probably the main sources of income for many "non-professional" web site owner. The recipe is easy: Find products that are relevant to the topic of your site. Sign up for an affiliate agreement and get percentages of the sales generated from links on your site. In other words: You )normally( get paid per sale, not per click.