La fête des pères sera célébrée le 17 juin cette année aux états-Unis, au Canada, au Royaume-Uni et en France. Marquez-le bien dans vos agendas. En 2011, la National Retail Federation )fédération américaine du commerce de détail( avait estimé que les Américains dépenseraient en moyenne 106,49 $ pour fêter leurs papas, contre 94,32 $ l'année précédente. Ainsi, à mesure que la reconnaissance envers les papas augmente,

The internet offers a convenient way to find the best deals on flights, research locations and hotels, take virtual tours, and read fellow travelers reviews. So its no surprise that, according to eMarketer, the number of people who do travel research and bookings online is growing year over year )1(. At the same time, 40% percent of Americans reported that the economic downturn over the past few years has not reduced their personal/leisure travel, according to Expedia.

The internet offers a convenient way to find the best deals on flights, research locations and hotels, take virtual tours, and read fellow travelers reviews. So its no surprise that, according to eMarketer, the number of people who do travel research and bookings online is growing year over year )1(. At the same time, 40% percent of Americans reported that the economic downturn over the past few years has not reduced their personal/leisure travel, according to Expedia.

Spring will soon be in the air and with longer days and warmer temperatures come a few tasks such as cleaning your house and maintaining your yard after winters storms. If your search account needs a little house-cleaning too, you should add this to your to-do list as well. Honestly, just checking on the basics can greatly improve your campaign performance and actually it takes less time than you may think.

The 2012 tax season is upon us, and the number of people filing online tax returns is expected to grow. Paper filing, in contrast, is projected to decline as a percentage of total filings each year through 2018. )1( Advertisers offering tax services, preparation, and software may benefit from these trends by optimizing their campaigns to capture people searching for these services. When the 2011 tax season kicked off in January,

The 2012 tax season is upon us, and the number of people filing online tax returns is expected to grow. Paper filing, in contrast, is projected to decline as a percentage of total filings each year through 2018. )1( Advertisers offering tax services, preparation, and software may benefit from these trends by optimizing their campaigns to capture people searching for these services. When the 2011 tax season kicked off in January,

In 496 AD, Pope Gelasius established Valentines Day, named after one or more Christian martyrs. No romantic elements are known in the original early medieval biographies of either of these martyrs, but Saint Valentine became first associated with romantic love in the circle of Geoffrey Chaucer in the High Middle Ages, when the tradition of courtly love flourished. For this was on seynt Volantynys day Whan euery bryd comyth there to chese his make.

In 496 AD, Pope Gelasius established Valentines Day, named after one or more Christian martyrs. No romantic elements are known in the original early medieval biographies of either of these martyrs, but Saint Valentine became first associated with romantic love in the circle of Geoffrey Chaucer in the High Middle Ages, when the tradition of courtly love flourished. For this was on seynt Volantynys day Whan euery bryd comyth there to chese his make.

Amongst the top New Years resolutions for 2012 are: Become more physically fit Improve ones financial condition Improve health Weight loss This year, resolutions related to overall health and fitness increased in priority over weight loss and other goals, signaling a possible shift from previous years. )1( In any case, January is a crucial month for advertisers who promote products or services related to a healthier lifestyle.

Amongst the top New Years resolutions for 2012 are: Become more physically fit Improve ones financial condition Improve health Weight loss This year, resolutions related to overall health and fitness increased in priority over weight loss and other goals, signaling a possible shift from previous years. )1( In any case, January is a crucial month for advertisers who promote products or services related to a healthier lifestyle.

With Black Friday and Cyber Monday now just being over, you should have a good sense about the success of your Holiday campaigns. If you've been successful so far, then just keep doing what youve done. If not, theres still time to adjust. Regardless of the results, there are still great opportunities ahead.

When I lived in Europe, I loved watching the Tour de France at least until the doping scandals hit. I was always fascinated by how the sprinters lined up to be in the best position of winning when the entire peloton was only a mile away from the finish line. Finally 300 yards away, they would break out and race at speeds of 60 miles an hour or more and the slightest strategic advantage would decide who wins the stage. As an advertiser,

Halloweens origins date back to the ancient Celtic festival of Samhain )pronounced sah-WEEN(. The Celts believed that on the night before their new year, the boundary between the worlds of the living and the dead became blurred. On the night of October 31, they began the Samhain celebration, when it was believed that the ghosts of the dead returned to earth. )1( In a few weeks,

Back-to-School: The Opportunity Did you know that back-to-school/college brings the second largest opportunity for retailers? Back-to-school season spend is 250% higher than the third-ranking retail holiday, Valentines Day. 1 In 2010 the combined K-12 and college spending reached $55.12 billion. 2 Second only to Christmas, the back-to-school shopping season is a significant part of the U.S.

Back-to-School: The Opportunity Did you know that back-to-school/college brings the second largest opportunity for retailers? Back-to-school season spend is 250% higher than the third-ranking retail holiday, Valentines Day. 1 In 2010 the combined K-12 and college spending reached $55.12 billion. 2 Second only to Christmas, the back-to-school shopping season is a significant part of the U.S.

The real estate market seems to be influenced mainly by two factors: economy and seasonality. For real estate advertisers, this means that sunnier perspectives are ahead. Regarding the economy, the National Association of Realtors just released a new survey , stating that Existing-home sales continued to recover in the first quarter with gains recorded in 49 states and the District of Columbia,

The real estate market seems to be influenced mainly by two factors: economy and seasonality. For real estate advertisers, this means that sunnier perspectives are ahead. Regarding the economy, the National Association of Realtors just released a new survey , stating that Existing-home sales continued to recover in the first quarter with gains recorded in 49 states and the District of Columbia,

Summer is near and the concert season is about to start. Whether hot new artists or legendary favorites are hitting the stage, there is plenty of ticket shopping expected by all types of fans. And dont forget about all the other events, from sports to Broadway shows and major exhibitions. With the majority of tickets being sold online nowadays, optimizing your adCenter account early is crucial for a successful summer season.

The NCAA Basketball Championship better known as March Madness - is one of the nation's biggest sporting events and presents an excellent opportunity for search advertisers. All numbers point to a short, but lucrative window. Basketball related keywords, from team merchandise to tickets and travel deals as well as food and party supplies, skyrocket every year once the tournament gets closer. Across all major search engines,

After a winter with very unusual weather patterns, everyone seems to be looking forward to Spring, but some people actually dont. Each year, 35 million Americans fall prey to seasonal allergic rhinitis, more commonly known as hay fever. [1] For them, when Spring is in the air, its just misery. Looking for help, many suffering from hay fever turn to the internet for information. Allergy and asthma terms start to trend up significantly in March and peak in April.