Valentines and Mothers Day are in the books, and now it is time to think of Dad. With Fathers Day approaching quickly this June 16 th , advertisers across various industries have a unique opportunity to market their products and services. In 2012, Fathers day spending reached $12.7 billion and 2013 might even be bigger, as the number of people intending to spend more than the previous year has grown steadily since 2007. Special outings - for example, a trip to the golf.

There are about 2 billion mothers on our planet, so it is no surprise that Mothers Day is considered the second biggest gifting holiday of the year. US consumers spent an average of $152.50 dollars last year on Mothers Day, 8 percent more than in 2011. The combined spending reached $18.6 billion )1(, and there is optimism that 2013 will see even bigger numbers. According to the National Retail Foundations 2012 survey, special meals and/or outings, clothing, electronics.

Der Sprecher des Handelsverband Deutschland )HDE( merkte im vergangenen Jahr anlässlich des Muttertags an: Der Muttertag ist nach Ostern stärkster Umsatzbringer im Frühjahr. Auch wichtiger als der Valentinstag. Die Ausgaben für Blumen lagen nach Schätzungen im vergangenen Jahr bei 175 Millionen Euro, doch auch Parfüm, Pralinen oder Porzellan gehörten zu den belieben Geschenken.

Martha Stewart once wrote, There are few rites of Spring more satisfying than the annual clean. For many people, however, the pleasure comes only after the work is finished. The same may be true for your Bing Ads account. Fortunately, a.

Planning a family vacation twenty years ago meant visiting a travel agents office and leaving with an armful of glossy catalogues containing pricing tables by season and photos of hotels on beautiful beaches, which in reality turned out to be less.

Noch vor 20 Jahren führte einen die Urlaubsplanung unweigerlich zu einem Reisebüro, in dem noch richtige Menschen arbeiteten. Meist verließ man das Büro mit einem Stapel von Hochglanzprospekten, in denen sich Fotos luxuriöser Hotels vor herrlicher Strandkulisse befanden welche sich nach der Anreise häufig als weit weniger attraktiv entpuppten als die Bilder suggerierten.

Spring's approach means many home owners begin tackling home improvement projects, both indoors and outdoors. Home improvements and remodeling plunged during the recession as consumers kept tight budgets, but as economic conditions improved, many projects.

My colleague Aurea Astro already laid out a very actionable roadmap for advertisers in December , so to conclude our 2012 holiday blog series which started in September lets look at some major trends during this years season. With only a few days left in the 2012 Holiday season I do hope your Bing search campaign has been successful so far.

At the start of the New Year, almost half of all Americans are determined to make some changes to their lifestyles. )1( Success, of course, is a different story. While 75% of those who make a New Years resolution stick to it through the first week, this number drops to 64% after one month. Less than half actually stick to their goals for more than half the year. In the end, only 8% are successful in achieving their resolutions.

November brings the crucial phase of the holiday shopping season. In previous months, we offered tips to prepare your Bing Ads campaigns for this years expected record-breaking online shopping season. Now is when all your hard work should start to pay off. Last year, 10 individual shopping days surpassed $1 billion in spending, led by Cyber Monday )1(. Yet, while Cyber Monday alone accounted for 9% of all retail ecommerce spending in November, holiday shoppers spent $9,670,

Our holiday insights series, begun last month, provides you with time-tested optimization guidelines and timelines for a successful season. While September was all about preparation, October is the time for action. And the opportunity may just have gotten bigger as eMarketer released its holiday forecast: Online holiday sales will post strong growth for the fourth consecutive year, with online sales in November and December rising 16.8% compared with last year.

Very soon, strange little creatures in scary costumes will come out in the dark, ring at your door, and threaten to do horrible things unless you feed them candy. And even stranger, otherwise typically normal adults will party heavily while pretending to be vampires, pirates, or evil witches. Of course, we are talking about Halloween, the yearly holiday that, since its origins in pagan times,

Review and forecast The winter holidays provide the biggest opportunity for retail sales. In 2011, retail e-commerce spending for the entire NovemberDecember online holiday season reached $37.2 billion, marking a 15% increase from 2010 and an.

Review and forecast The winter holidays provide the biggest opportunity for retail sales. In 2011, retail e-commerce spending for the entire NovemberDecember online holiday season reached $37.2 billion, marking a 15% increase from 2010 and an all-time record for the season. 1 Cyber Monday ranked as the heaviest online spending day of the year at $1.251 billion the second year in a row it ranked as the #1 day for online spending.

Recently, I came across a review of the 2012 Bentley Continental GTC W12. The 6.0-liter twin-turbo W-12 now produces 567 horsepower and gets from 0-60 mph in just 4.8 seconds. Nice to have, I thought except for the price tag. As motortrend.com noted: The Bentley buyers aren't deciding which $200,000 car to buy - they're deciding which mansion gets the new car. Some match their car's color to the color scheme of the yacht that carries it to exotic ports around the world.

Recently, I came across a review of the 2012 Bentley Continental GTC W12. The 6.0-liter twin-turbo W-12 now produces 567 horsepower and gets from 0-60 mph in just 4.8 seconds. Nice to have, I thought except for the price tag. As motortrend.com noted: The Bentley buyers aren't deciding which $200,000 car to buy - they're deciding which mansion gets the new car. Some match their car's color to the color scheme of the yacht that carries it to exotic ports around the world.

Back-to-school is the second-biggest shopping season of the year. Spending for combined school and college reached $68.8 billion in 2011, with the most spending on apparel and electronics. )1( For search marketers, the back-to-school season provides.

Mark your calendars for June 17, when Father's Day 2012 will be celebrated in the US, Canada, the UK and France. In 2011, the National Retail Federation predicted that Americans would shell out an average of $106.49 on dad, up from $94.32 the year before. As dad gets more recognition, the gap between Mother's Day spending )average of $140.73( and Father's Day spending has narrowed substantially. Total Father's Day spending was expected to reach $11.

La fête des pères sera célébrée le 17 juin cette année aux états-Unis, au Canada, au Royaume-Uni et en France. Marquez-le bien dans vos agendas. En 2011, la National Retail Federation )fédération américaine du commerce de détail( avait estimé que les Américains dépenseraient en moyenne 106,49 $ pour fêter leurs papas, contre 94,32 $ l'année précédente. Ainsi, à mesure que la reconnaissance envers les papas augmente,

The internet offers a convenient way to find the best deals on flights, research locations and hotels, take virtual tours, and read fellow travelers reviews. So its no surprise that, according to eMarketer, the number of people who do travel research and bookings online is growing year over year )1(. At the same time, 40% percent of Americans reported that the economic downturn over the past few years has not reduced their personal/leisure travel, according to Expedia.