Many websites serve users from around the world. There are different approaches to serving content appropriate to your users' language and/or region. Last year, we launched support for explicit annotations for web pages rendering the same content with different language templates. Today we're going further with our support for multilingual content with improved handling for these two scenarios: Multiregional websites using substantially the same content.

Webmaster level: All With the number of smartphone users rapidly rising, we're seeing more and more websites providing content specifically designed to be browsed on smartphones. Today we are happy to announce that Googlebot-Mobile now crawls with a smartphone user-agent in addition to its previous feature phone user-agents. This is to increase our coverage of smartphone content and to provide a better search experience for smartphone users.

Webmaster level: All Rich snippets help users determine more quickly if a particular web page has the information they're interested in. We've previously introduced rich snippets for shopping , recipes , reviews , video , and events , and most recently music . Before you install a software application, users might want to check out what others think about it, and how much it costs. We are pleased to announce that starting today,