Were fast approaching our next milestone in releasing URL by Match Type. In March, we announced the ramped release of URL by Match Type and have been steadily enabling advertisers ever since. Our focus has now turned to our API customers. With adCenters URL by Match Type feature, you will have more control and precision for managing each bidded keyword match type within the same ad group by assigning a unique destination URL.

In early February, we announced that we are working on an update to the way negative keywords are applied to your account . That wait is over! Negative keywords uploaded at the campaign and ad group level will now be combined to filter traffic; working in tandem with one another. In the past, negative keywords at the ad group level would override those at the campaign level. Here's how negative keywords used to work in adCenter... And here's how negative keywords work now.

In early February, we announced that we are working on an update to the way negative keywords are applied to your account . That wait is over! Negative keywords uploaded at the campaign and ad group level will now be combined to filter traffic; working in tandem with one another. In the past, negative keywords at the ad group level would override those at the campaign level. Here's how negative keywords used to work in adCenter... And here's how negative keywords work now.

Beginning this week, Microsoft Advertising is introducing new functionality within adCenter UI and adCenter Desktop, URL by Match Type , that will provide more precise control over your campaigns. In addition to the ability to assign unique destination URLs for each bidded keyword match type within the same ad group, you can also assign unique params. We will be releasing this feature in waves beginning this week and continuing through the end of October.

An updated version of adCenter Desktop, version 8.1.11, is now available that addresses issues reported by some customers. We have resolved these issues to ensure you can easily manage your adCenter accounts during this busy time of year. Anyone affected by the below issues are encouraged to upgrade to the latest version of the tool . Tool interruption that occurs when using the Copy to Excel feature on Keywords containing Negative Keywords.

The Keynote session on Day 3 of SES Chicago was quite interesting as the panelists discussed the future of search and online marketing. Though the conversation spanned several topics, the key take-away was about targeting and personalizing your offer; make it available at the right time to the right person with the right intent. Sounds pretty basic, right? Take a few minutes to really think this through.

In an earlier SES Chicago session, customer reviews were discussed in detail, as were the amazing results advertisers received; higher conversion rates with larger purchase amounts when user reviews were included within the landing page and site content. Years ago when I dove into SEO, product comparisons were a highly utilized strategy for building out content and gaining visibility among competing keywords.

Did you know that the amount of videos shared on Facebook has grown 250% since last year? I didnt until I attended a Social Media Session yesterday at SES Chicago moderated by Jonathan Allen )SearchEngineWatch( and with presenters Greg Jarboe )SEO-PR( and Mark Robertson )ReelSEO(. Its no surprise that video content is becoming more popular as videos go viral and search engine indexing improves, but how do companies optimize video content?

In an earlier SES Chicago session, customer reviews were discussed in detail, as were the amazing results advertisers received; higher conversion rates with larger purchase amounts when user reviews were included within the landing page and site content. Years ago when I dove into SEO, product comparisons were a highly utilized strategy for building out content and gaining visibility among competing keywords.

Today, I sat in on the Taking Over a Paid Search Account Like a Pro session moderated by Matt Lawson )Marin Software( and panelists Oliver Sowards )Performics(, Jeremy Hull )iProspect( and Josh Dreller )Fuor Digital(. The high-level guidance they provided for online marketers taking over existing paid search campaigns was full of great advice; below you'll find a summary of their recommendations.

Day 1 of SES Chicago was both informative and exciting; customer intent emerged as a recurrent theme throughout the day. Customer intent isnt just about relevancy , although thats highly important, but its also about knowing your customer behavior. Often, we try to create the customer experience we want them to have . An analogy of likening the search process to a conversation with the search user was used several times and resonates with the search process.