Last week Akhila filled you in on how to apply match types and bids to your SMB accounts. The Shahs Cars account is now ready to go live, but theres just one more adCenter feature to explore: Negative Keywords . Trust me, its all positive when it comes to negatives. Negative keywords are an optional aid to help prevent your adverts from being displayed when a search query contains your keywords but the search query as a whole is irrelevant to your landing page content.

Last week Akhila filled you in on how to apply match types and bids to your SMB accounts. The Shahs Cars account is now ready to go live, but theres just one more adCenter feature to explore: Negative Keywords . Trust me, its all positive when it comes to negatives. Negative keywords are an optional aid to help prevent your adverts from being displayed when a search query contains your keywords but the search query as a whole is irrelevant to your landing page content.