Many tasks that once were outside of the realm of what we used to consider SEO no longer are. To be a good modern SEO, you have to be able to play in everyone's pond, and align your SEO with social, video, paid search, analytics, and other channels.

For many enterprise companies, long tail keyword traffic is important because it drives the lion's share of search traffic. These actionable recommendations will help you increase the amount of total targeted, organic search traffic to your website.

SEO isn't dead )if you believe this, I have a bridge I'd like to sell you(. There will always be a need to better understand the language being used by customers to find you, and to scale that keyword focus across your entire digital landscape.