On Tuesday I was at SES London. I was also at SES for a day last year and I thought that this year was much better in terms of the quality of the presentations and speakers. Hats off to the organising team for making these improvements. The Keynote The keynote was by Jeff Hayzlett, the former CMO of Kodak. He was an amazing speaker. In fact he was so good that he could have been talking rubbish and I would have sat there amazed.

I recently read an AdWords Remarketing tips post which made me think of a few ways to improve your AdWords Remarketing campaigns by introducing a delay between when a person visits your site and when you start showing adverts to them. Image from Stuck in Customs on Flickr Buying Cycles One problem with Remarketing is that it is hard to measure incremental value from it.

Last year I made 10 predictions for PPC in 2010 . I got a few of the more obvious things right, and few things wrong and I completely failed to predict some quite important changes. Here's how I did: 1. CPCs will rise This one was spot on )and also a complete no brainer(. 2.

Rasmus Himmelstrup ) @rasmusgi ( tweeted a link to a post on Web Analytics Island about how to track the Google Site Preview bot in SiteCatalyst. The tracking relies on the face that Google site preview shows a rendered image of the page so it must execute any javascript on the page. If Google are executing the Site Catalyst code then maybe they are also running the Google Analytics code. I want to track this thing. Let's get to work!