Today at Federated Medias Signal Conference in San Francisco, I sat down with John Battelle to discuss some important trends that the digital advertising industry is experiencing and how we see those changes impacting marketers and agencies. The conference theme was the dependent vs. the independent web, which is a euphemism for how people are dividing time between major portals like MSN and Yahoo - and web properties that are customized for individual interests.

Today at Federated Medias Signal Conference in San Francisco, I sat down with John Battelle to discuss some important trends that the digital advertising industry is experiencing and how we see those changes impacting marketers and agencies. The conference theme was the dependent vs. the independent web, which is a euphemism for how people are dividing time between major portals like MSN and Yahoo - and web properties that are customized for individual interests.

Earlier today, we formally announced a display advertising partnership agreement with Yahoo! and AOL. This agreement was the subject of much rumor and speculation over the last month and a half, but it wasnt until just this week that we actually formalized the partnership. Id like to provide a snapshot of what was announced today, as well as the rationale behind the agreement. In the simplest of terms, we are partnering with Yahoo!

Earlier today, we formally announced a display advertising partnership agreement with Yahoo! and AOL. This agreement was the subject of much rumor and speculation over the last month and a half, but it wasnt until just this week that we actually formalized the partnership. Id like to provide a snapshot of what was announced today, as well as the rationale behind the agreement. In the simplest of terms, we are partnering with Yahoo!

Today, we are pleased to announce an expanded partnership with Adchemy, an advertising technology company focused on making digital ads more relevant for consumers. In addition to taking a minority stake in the company, the expansion of our existing relationship with Adchemy will mean that we will be able to make their proprietary IntentMap technology available to qualified Microsoft adCenter customers. Previously,

Today, we are pleased to announce an expanded partnership with Adchemy, an advertising technology company focused on making digital ads more relevant for consumers. In addition to taking a minority stake in the company, the expansion of our existing relationship with Adchemy will mean that we will be able to make their proprietary IntentMap technology available to qualified Microsoft adCenter customers. Previously,

Today during our Business Conference at the Cannes Lions International Festival of Creativity, I shared our vision for the next generation of display and search advertising - a vision that pivots around the extent to which we can harness consumer intent. We need to do away with ads that are intrusive or that merely seek to attract attention, and move to a world where ads are tied directly to consumer intent.

Today, Im pleased to announce that the Microsoft Advertising Exchange is open for business and that the integration of our ad exchange with the AppNexus real-time bidding )RTB( platform is complete in the U.S. This is an important step in the process we announced last fall, to accelerate our ability to provide a premium, true RTB exchange marketplace that we could scale globally. It has taken a tremendous integrated effort to get to where we are this quickly,

Today at the Interactive Advertising Bureaus )IAB( Annual Leadership Meeting , which draws industry leaders from around the world to discuss trends and the future of the online marketplace, I delivered a keynote that I hope will spark industry dialogue and debate. As a member of the IAB board of directors, I have participated in the development of self-regulation practices and policies, such as our groundbreaking new Code of Conduct that was announced yesterday. In my speech,

Earlier today, Microsoft announced upcoming plans for IE9 that include enhanced privacy and security settings, among other things. It is important to note a couple of things about how we view this as it relates to our advertising business. First, and most importantly, Microsoft has a long-held belief that people should have choice and control in how their personal information is used on the internet ) privacy principles (.