Its customary at the start of every New Year for many people to take stock of their life and the year that is slowly fading in your memory. We come up with a list of New Years resolutions , sometimes agonising over them and then spending hours writing them out, putting them into order of preference and for the more organised amongst us, writing a detailed action list to help us stick to our newly-laid plans. And then we forget about them.

Its customary at the start of every New Year for many people to take stock of their life and the year that is slowly fading in your memory. We come up with a list of New Years resolutions , sometimes agonising over them and then spending hours writing them out, putting them into order of preference and for the more organised amongst us, writing a detailed action list to help us stick to our newly-laid plans. And then we forget about them.

The last few months )or years( have felt, financially speaking, like one of Christian evangelist, Harold Campings claims that we are all doomed. Whilst we may do our best to ignore the increasingly disturbing financial news coming in from well, from everywhere for several months now, it's becoming harder to ignore, isn't it? Its difficult to understand and every other news story seems to open with apocalyptic proclamations about the state of Europes finances,

Albert Einstein pointed out before a search engine even existed that Information is not Knowledge. Information is, in broad terms, facts or data. On the other hand, knowledge is information or opinions of value. Confusing the two is a major mistake. You want knowledge that leads to action, and that is why Microsoft set about building a redefining Decision Engine rather than just another search tool.

The fact that I work in online advertising may make me biased but Im more than happy with companies knowing information about me so that I can see more interesting ads as I browse the web. After all, online ads are an integral part of the internet, so surely having a truly relevant ad that speaks to me individually is better than one that doesnt? Im also fine with retargeting, remessaging, remarketing. whatever you want to call it. If youre not familiar with these terms,