It's 2012, and SEO has never been more difficult. Convincing business owners to utilize us is an uphill battle. SEO is not easy. Even the brightest and most talented of Internet marketing managers don't have the capacity to devote to the effort. It takes dedication, persistence, patience, scientific inquiry and a heart of stone. Oh, .

It's so simple, it's just a button. One, simple, click of the mouse and the job is done. It's easy, almost 'too easy. There was a time when connecting via social media was simply a social connection. It would brighten our day to gain a new friend request, a new follower, etc. We would almost accept the request without a second thought. It had no real impact, beyond boosting the ol' social media ego with the increased number of perceived "friends" we collected.