This week on The Lede ' 6 Reasons Why You Should Quit Blogging The Secret Code for Cracking 'Tough' Books and Reading Above Your Level The True Cost of Building and Managing a WordPress Website The Bootstrapper's Bible Why the iPad Works for Writing The "5 A" Framework for Content Marketing Success A 5-Step Technique for Producing Ideas If you want to grab more useful links )than the seven we highlight here( every week, follow @copyblogger on Twitter .

What is marketing? Is it a process of gathering as much money as you can, throwing it to the "creative" winds , and hoping something will come back? Is it a practice of interrupting as many people as possible with a message they don't care about, and never asked to receive? Is it a performance you frantically stage around your product, service, or idea, in the final moments before launching it into the world? Or is it something else entirely? And if it is,

This week on The Lede ' Are Content Publishers Waking Up from Their App Dreams Nightmares? An Email Marketing Autoresponder Schedule that Sells 3 Quick Tips To Conquering Your Fear of Public Speaking Does Your Domain Say "Trust Me?

Google's been pissing people off lately. Panda, Penguin, Parakeet )okay, I made that last one up(, who knows what's next ' Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg's asset. And finally, the faithful content producers, who labor slowly and quietly to build their businesses one thousand words at a time. It can all seem a bit much to keep up with. SEO isn't bad. Social networking sites aren't evil.

This week on The Lede ' Stop Waiting to Be Picked Why Storytelling is the Ultimate Marketing Weapon Neil Patel's Method for Finding Great Blog Content Three Reasons Why Every Smart Startup is a Digital Media Company 9 Books to Help You Read and Write Better Why Smart Authors are Cutting Amazon Out The Easiest Way to Boost Your Productivity If you want to grab more useful links )than the seven we highlight here( every week, follow @copyblogger on Twitter .

Warning: If you're addicted to spending ungodly amounts of money in an effort to interrupt enough people into becoming "aware" of your product, service, or idea ' skip this. You ain't gonna like it. I love Mad Men . And The Walking Dead , and The Killing . AMC has created some of the best television of the last two decades. So, when I saw the trailer for their latest " The Pitch " I was pre-sold. Two nights ago, I took the dog for a walk, grabbed a drink,

This week on The Lede ' The Ultimate Conversion Optimization Reading List The Tao of "No" Why We Share Content Online Agile Content Marketing: How to Grow an Audience that Grows Your Business The Perfect Marketing Strategy for Soap, Soda, and Startups The Marketer's Guide to Google Plus Freedom Is Blogging In Your Underwear If you want to grab more useful links through the week? Follow @copyblogger on Twitter .

It's been almost two years since I got the email. It was late on a Tuesday night. I was drinking something good and wondering how the rent was going to be paid when it came through ' "Sonia and I want to hire you," Brian Clark wrote. I was not a professional copywriter. I had not spent $100,000 on ad school tuition. I was not well known on the Internet or elsewhere. I may tell the entire story later,

This week on The Lede ' The Secrets Behind Content With 10,000+ Shares Why LinkedIn Will Outlive Facebook The 9 Most Creative Marketing Uses of Pinterest The Gory Details of a WordPress Blog Hacking Nightmare How to Create Time When You Don't Have Enough David Ogilvy's 7 Tips for Writing Copy That Sells Storytelling Advice from Billy Wilder If you want to grab more useful links )than the seven we highlight here( every week, follow @copyblogger on Twitter .

This week on The Lede ' The 7 Deadly Sins Of Content Promotion 10 Blogging Lessons from Seth Godin Email )Still( Kills the Social Networking Star The Marketing Organization of the Future How One Man's Passion Created 500,000 Profitable Fans The 2 Most Common Content Strategy Pitfalls Content Marketing Case Study: A 40% Boost in Revenue If you want to grab more useful links )than the seven we highlight here( every week, follow @copyblogger on Twitter .

It's one of the most frequent questions we get from online publishers: How do I find ideas for all this content that's going to fuel my business? We all face the blank page screen every day. It's not easy. Ze Frank is an artist who illustrates " and overcomes " this creative struggle well. If you're not familiar with him, his stuff can seem quite ' unique. He's one of the best-known and most talented video artists/bloggers/content creators on the web.

This week on The Lede ' 44 Must Read Resources on Content Marketing 10 Reasons Why We Love Making [and Reading] Lists How to Create a Successful Editorial Calendar The Dirty Little Secret Of Overnight Success How To Optimize Your Twitter Marketing The Upside of Being Ordinary And Obvious Jason Fried on Marketing Through Sharing If you want to grab more useful links )than the seven we highlight here( every week, follow @copyblogger on Twitter .

This week on The Lede ' When Should We Add Marketing? The Best Procrastination Tip Ever Take a Hot Shower. Get Creative. Want More Social Shares? Don't Ignore These 3 Things ' The 13 Minute, 33 Second Website 20 Days to a High-Quality, Highly-Engaged Twitter Following One Piece of Indispensable Writing Advice If you want to grab more useful links )than the seven we highlight here( every week, follow @copyblogger on Twitter . // When Should We Add Marketing? Mr.

Where do great business ideas come from? What about products " how can you know )or at least make a highly educated guess about( whether your idea will actually fly in the market? In his must-read book Breakthrough Advertising , master copywriter Eugene Schwartz wrote: "This is the copywriter's task: not to create mass desire " but to channel and direct it." Though Schwartz aimed that truth at copywriters,

I'm an unapologetic fan of Matt Drudge's website . A couple years ago, he )or someone around him( released an official Drudge Report iPhone app. "Excellent," I whispered, deep within the halls of the Bruce Family Compound. I downloaded the thing the day it hit the App Store and opened it up. I opened it a few more times after that ' then deleted it before the week was done. What happened? This was a mobile content app from a website I used almost daily.

You don't have time to sweat the design details of your website. You shouldn't spend hours learning to code and maintain a content app, or a separate mobile site. And you certainly don't want to spend another minute worrying about complicated manual updates that can potentially crash your site )see: put you out of business(. With the release of the new Prose Theme for WordPress , those frustrations are over. Prose 1.

This week on The Lede ' 'Damn Good Advice' From One Of The Real Mad Men The Power of Short Copy in the Internet Age 3 Reasons Why Online Advertising Sucks The Un-Cool Virtue That Defines Entrepreneurship How to Boost Sales by Offering Less What Really Makes Content Marketing Work How to Become the Best in Your Field If you want to grab more useful links )than the seven we highlight here( every week, follow @copyblogger on Twitter .

This week's links might seem a bit self-serving, but I don't care. Writing headlines that work is one of the most important " if not the most important " and effective ways to spend your time and effort. If you get your headlines right, it'll transform the spread of your ideas. If you get them wrong, you'll miss countless opportunities with your content. Use these links. Read them. Re-read them. Most importantly, understand why these formulas work.

Chris Brogan is everywhere. From the outside, it seems that in just a few short years, he's created an independent publishing and speaking empire with nothing more than his personality and a laptop. The truth of his story is a lot more compelling. He spent 10 years writing into the void. He flew to conferences around the country broke, eating leftover granola bars. He struggled to pay the mortgage, to pay the electric bill. After eight years of work,

This week on The Lede: 30 Dr. Suess Quotes that Can Change Your Life How to Read 300% Faster in 20 Minutes The Best Way to Pursue Your Life's Work 4 Simple Ways to Secure )and Maintain( Your WordPress Website The Decline of Traditional Media Seth Godin's 2012 Reading List How to Tell Stories on Twitter If you want more useful links than the seven we highlight here every week, follow @copyblogger on Twitter . And, because I'm at SXSW and too drunk busy,