Monday 28 th November 2011 saw the much anticipated Nokia Lumia launch event at Southbank in London. Having heard the hype I had to go! My friends and I headed down to Southbank at around 7pm and the bank was already starting to bustle; half an hour prior to kick off the whole place was absolutely buzzing - a real carnival atmosphere had spread either side of the river, with the place lit up with a mix of police cherry lights,

Monday 28 th November 2011 saw the much anticipated Nokia Lumia launch event at Southbank in London. Having heard the hype I had to go! My friends and I headed down to Southbank at around 7pm and the bank was already starting to bustle; half an hour prior to kick off the whole place was absolutely buzzing - a real carnival atmosphere had spread either side of the river, with the place lit up with a mix of police cherry lights,

In these economically lean times, advertisers are often looking for creative ways to do more with less. So I recently did a little research over here in the UK, and came across some great examples of yester-year, showcasing how a little often goes a long way. Even though they were executed a while ago, these campaigns are still talked about by marketers and their creative flair still resonates today. Example one: Carslberg dont do litter. In one example,