When my SEO career begun and things began to develop, I begin to think I knew what I was talking about. I thought I knew this and I thought I knew that. My ego, somewhat ridiculously, began to expand, and I thought I knew more than I did. This state of knowing is referred to in the Dreyfus Model of Skill Acquisition , which is known as being an "Advanced Beginner". In this advanced beginner stage, we are skilled enough to believe that we know what we are talking about,