Posted by timresnik Last week, I held a Mozinar outlining a method to extract SERP vertical - called Universal Search by Google - from Google referral strings. Since the Mozinar concluded, the number of people who have reached out with their own theories and ideas has been impressive. I want to post everything that I know here and then leave it up to you folks in the SEOmoz community to start hacking and sharing your insight. For those of you who did not see the Mozinar,

Posted by Aleyda Solis We live in a multi-device world, and if you're still focused on improving your visibility, traffic, and conversions solely for desktop users, you're losing a great opportunity. This gap, coupled with the fact that you're probably staying behind your competitors and unconnected with your audience, is not great for business. Not convinced? Let's see some data... Mobile search is booming. It's already driving important multi-channel conversions. However,

Posted by Dr. Pete Data is everywhere, and companies are virtually climbing over each other to give it away. If youre a data-driven content marketer, data is opportunity, but accessing that data can take some technical know-how. This is a guide to APIs, one of the key methods for accessing 3rd-party data, and also a mini-directory of some of the most useful APIs currently available to marketers. What Is an API?

Posted by randfish Many owners of established, older pages are facing a similar issue: they've been ranking decently for a keyword for some time, but they want to move into the coveted number one spot. However, older pages don't drive a ton of new press, new social signals, or awareness. If you want to boost your rankings for the same keyword you've been targeting for awhile, how can you move up to move the needle on your business? Adjusting your existing,

Posted by Zach Corleissen Greetings, Mozfolk! My name is Zach, and I'm a technical writer here at SEOmoz. We've consistently heard from you that Mozscape needs better documentation. I'm pleased to tell you: your requests have been granted! The Mozscape wiki just underwent a thorough update and review by developers, help teamsters, and testers. We incorporated your feedback from help tickets and forums to make Mozscape easier for new users to learn,

Posted by JonQ This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. You could be the best SEO in the world, with the best recommendations your clients ever seen; but if this information isnt presented and communicated in the right way, the sad fact is that your hard work probably wont change a thing.

Posted by bradfriedman We've got new, delicious data for you! The second Mozscape index of the month is now live. Consume all the data with your favorite apps, including Open Site Explorer , the Mozbar , your PRO campaigns , and the Mozscape API . Below is the histogram with the crawl dates. Here are the metrics for this index: 90,641,413,665 )91 billion( URLs 7,388,144,649 )7.4 billion( Subdomains 158,669,066 )159 million( Root Domains 926,144,106,

Posted by wilreynolds Image Credit: Vermin When Disavow first launched, many people felt like they were doing "Google's job." At first, I completely disagreed with that sentiment. I loved it. I needed disavow, and yes, Bing did get to it first! However, since Matt Cutts' announcement of Disavow at Pubcon to present day, I have started to change my tune a bit based on experiencing what I can only call disavow hell. I truly do understand Google's position on the tool,

Posted by Cyrus Shepard If youre like most SEOs, you spend a lot of time reading. Over the past several years, Ive spent 100s of hours studying blogs, guides, and Google patents. Not long ago, I realized that 90% of what I read each doesnt change what I actually do - that is, the basic work of ranking a web page higher on Google . For newer SEOs, the process can be overwhelming. To to simplify this process, I created this SEO blueprint.

Posted by Erica McGillivray Holy cannoli, it's MozCon 2013 Agenda time! July 8th-July 10th here in Seattle are going to be out-of-this-world. I know many of you have been asking for the complete MozCon schedule, and we've been working hard with all our 2013 speakers to find those perfect words to express how awesome MozCon's going to be. I'm thrilled for the variety of programming we'll have from local SEO and mobile content strategy to video and marketing analytics.

Posted by Rob Toledo With Mothers Day in many countries having just passed )I learned this week that the UK celebrates Mothering Sunday earlier in the year(, I thought it would be fun to have a conversation about SEO with one of the most incredible people on the entire planet: my mom. I asked her about what it is she believes our industry does on a daily basis as well as how she thinks search engines function in general.

Posted by Bill Sebald This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Creating demand where none currently exists is the expertise of a bullshit artist. Some in sales would take offense to that statement; some would agree.

Posted by RonGarrett Keeping up with the rapidly changing pace of SEO best-practices can sometimes be as difficult as juggling flaming batons while reciting the alphabet backwards. As an agency or business owner, you need a checklist to help make sure you're staying competitive, focusing on the right tactics, and building your business in the right direction. In today's Whiteboard Friday,

Posted by becole This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the content isn't designed to sell a specific product or service, but rather to sell you,

Posted by James Finlayson This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. How do you get links in a post-penguin world? For far too many the answer seems to be, exclusively, guest posting. Today Im going to give you four reasons why I think this tactic is as dangerous as those it replaced.

Posted by KelseyLibert This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Let's assume you know the basics: content marketing is one of the best ways to engage with audiences and potential customers online. It is useful for improving search rankings, increasing brand engagement and loyalty,

Posted by Erica McGillivray Last year at MozCon, we tried something new: community speakers. The feedback we receieved from those of you who attended was phenomal, and our four speakers were spectacular . So this year, we're opening up four community speaking slots again, and we can't wait to hear from you. I know some of you have been preparing your ideas since last MozCon. Which means this year, I expect even more amazing submissions, harder choices,

Posted by stephcoles Hello, Moz fans, Im excited to be writing my very first post on the Moz blog. My name is Stephanie, and I manage client development for Distilled in Seattle. I have had the opportunity to talk to lots of different people about their concerns over their website, their goals for the future, how they can get more links, and how they can rank higher. As marketers, it can be easy to get caught up in the day-to-day grind, or focus on the latest buzz words,

Posted by bradfriedman Hey Mozheads, Brad here! It's a beautiful Friday here in Seattle, and I hope the day finds you well wherever you are. We've got a May Mozscape index for you to check out! As always, the new data can be seen on Open Site Explorer , the Mozbar , your PRO campaigns , and the Mozscape API . This is a very special release, you guys. This is the first Mozscape index that was processed by our virtual private cloud in Virginia!

Posted by randfish There's a movement happening in our industry, and many folks are chaning their practices and titles from "SEO" to "online marketing, inbound marketing, and/or earned media marketing." Where did this shift originate from, and where is it taking our industry as a whole? Is it enough to just be an SEO in today's game, or are we missing the bigger picture? In today's Whiteboard Friday,